Hi CCs,

I've spent the week buried in our website, uploading new case studies as we gear up for a website refresh and realizing just how much Posture has evolved over the past year.

This process got me thinking about what actually makes a brand-agency partnership successful, taking notes from some of our favorite client projects, so I put together a carousel on how to get the most from your social media agency.

Would love to hear what you think or what I missed. 👀

Ok, let’s get into it!
xx Winter

🔥 Featured Content

The Brands that won Coachella

Marketer Brooke Yoakam breaks down some of her favorite Coachella brand activations, notably interesting to see Alix Earle’s new brand Reale Actives with a Coachella house but also not surprised.

You can also check out this post the art of the Coachella billboard here for more inspo.

Anna’s former assistants tell all - how true is the Devil Wears Prada?

The Vogue promo surrounding the upcoming Devil Wears Prada movie has been entertaining, and if you’re still itching for more lore in advance of the release on May 1st (I have tickets on April 30th but who’s counting), this video is an interesting chat with some of Anna’s previous assistants, led by EIC Chloe Malle.

The hardest problem AI ever solved, with Google DeepMind CEO

Demis Hassabis, Nobel Prize-winning CEO of Google DeepMind, is using AI to tackle invisible but world-changing scientific breakthroughs like drug design, nuclear fusion, and quantum computing.

🤳 Content Inspo

Creative ways to show details. [LINK]
Design creator Julia Moul shares a Threads collection of fun carousel design inspo to show off select details.

Quick BTS showcase. [LINK]
I love a good BTS and this is a great format to try: quick shots of [The Team], [The Inspiration], [The Process], [The Work].

The subtle product demo. [LINK]
In this promo for Cosmos, an AI-powered visual inspo app, this creator Madi (whose entire feed is dedicated to Cosmos promo) uses the framework: “now I get why my [art teacher] begged us to use this instead of [Pinterest]” and then shows a feature of the app. Can easily apply this format to your product/service to show a key feature.

💬 Tip of the day:

💎 Brand Spotlight

Hairgym is a startup launching the “world’s first hair mask designed for the gym.” The three founders are building in public as we say, and I’ve been loving the energy and content. I think they are a great brand to reference for a social startup launch framework. Follow along at @thehairgym.

📡 On Our Radar

B2B marketing is finally getting interesting. [LINK]

Unilever acquires gummies supplement brand Grüns for $1.2 billion. [LINK]

Tubi partners with TikTok to give creators the opportunity to develop long-form series on Tubi. [LINK]

“Planning a campaign? Let social in the room,” an interview with Alyssa Ackerman, Social Lead at SheaMoisture. [LINK]

Gen Z’s negative feelings about TikTok are starting to affect their usage habits. [LINK]

Why AI creators can go viral but fail to generate sales. [LINK]

How marketers are turning fragmented audiences into loyal communities. [LINK]

🎶 TikTok

TikTok launches Comedy Creator Program at TikTok LIVE, an opportunity to co-produce original live comedy and entertainment in 2026. [LINK]

TikTok launches updated integration for Wix users. [LINK]

HubSpot deepens TikTok integration for targeted ads. [LINK]

TikTok’s SoundOn partners with ACRCloud’s new derivative works detection service. [LINK]

📸 Meta / Instagram

Coming soon: use affiliate links to tag products in your Reels and earn a commission when people shop your content. [LINK] (plus interesting take on this from JT Barnett)

Instagram appears to be testing new ‘Instagram Plus’ subscription. [LINK]

Instagram adds support for editing comments within 15-minute window. [LINK]

You can now reorder carousels after they’ve been posted. [LINK]

Why Meta’s new AI model, Muse Spark, is such a big deal. [LINK]

Instagram looks to grow Notes engagement. [LINK]

Instagram chief debunks popular engagement hack. [LINK]

🧵Threads

Live chat is coming soon to Threads. [LINK]

🤳 YouTube

YouTube launched ‘Creator Partnerships’ which uses Gemini to help advertisers discover creators on the platform for any campaign. [LINK]

ICYMI: YouTube is opening access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program who have at least 500 subs. [LINK]

YouTube expands Media Kit insights and adds AI tools. [LINK]

YouTube tests 90-second unskippable ads on CTV. [LINK]

☠️ 𝕏 

X eliminates thousands of accounts in new bot purge. [LINK]

X brings back Voice Notes to X Chat. [LINK]

Questions linger about the long-term viability of X. [LINK]

X is rolling out automatic translation and photo editing powered by Grok. [LINK]

🟦 LinkedIn

LinkedIn adds video playback speed controls. [LINK]

🍥 Pinterest

Content diversification is key to engagement on Pinterest. [LINK]

🤖 AI Boom

Why officials are so worried about Mythos, Anthropic’s new AI. [LINK]

Anthropic has released a use-case guide showing how to use Claude to create brand assets. [LINK]

Claude Cowork tutorial from Cowork's Design Lead (40 Min). [LINK]

Google Maps can now write captions for your photos using AI. [LINK]

Meta Superintelligence launches Muse Spark AI model. [LINK]

Google quietly launched an AI dictation app that works offline. [LINK]

Winter Mendelson
Co-Founder & Chief Creative Officer: Posture Media

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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