Hi CCs,

Happy Sunday! Hope you're enjoying the start of spring.

A little personal update before we dive in: My co-founder, Asher, and I are heading to Cannes Lions this year and we are open for business. Panels/speaking opportunities, partnerships, content collabs, coffee, rosé, all of the above. If you'll be there and want to link up, hit reply or DM me. We'd love to make something happen.

Now let's get into it!
xx Winter

🔥 Featured Content

The rise of the Cultural Strategist

Why “cracking the algorithm” stopped being a strategy and started being survival mode. — Jill Grace

Now that everyone has the same tools, templates, and trending sounds, the real skill is understanding why things resonate in the first place. A great read on why cultural fluency is becoming the most valuable thing a strategist can have. [READ]

How to brand yourself so perfectly people beg to buy (w/ Caleb Ralston)

The man behind content strategy for Alex Hormozi and Gary Vee breaks down why most personal brands look the same and how to fix it. Full of immediately usable frameworks on standing out, packaging content, and actually converting followers into customers. [WATCH]

'Open Agentic Commerce' and the end of ads

This piece by a16z crypto draws a sharp parallel between the open protocol vs. walled garden battle of the '90s and what's happening right now with AI agents. The core argument: agents don't get distracted, so ads don't work on them. And with open payment protocols finally making micropayments viable (thanks to a status code invented in 1997 that's just now getting its moment), we could be looking at a completely new economic layer for the internet. [READ]

🤳 Content Inspo

Day in your life carousel with time stamps. [LINK]
An alternative to a vlog: use this format to walk your audience through a project from start to finish. It's a great way to show how you work, give a behind-the-scenes look at your process, and make your audience feel like they're in the room with you.

‘How to work with us’ carousel. [LINK]
Seems obvious to you, but it’s not always clear to a viewer on social what exactly you do or what you offer. Make a carousel (or Reel if preferred) and pin this to your IG profile to make it constantly work on your behalf. I love this one from Dara Denney too.

Your “why” and product demo. [LINK]
HairGym's co-founder walks on a treadmill while breaking down why she built the brand, the problem it solves, and shows the product in action with bold visuals layered throughout. Great format for launching or re-introducing your company and its mission.

💬 Tip of the day:

💎 Creator Spotlight

Two Gen Z founders, Geno Schellenberger and Jack Westerkamp, run Breaking & Entering Media, covering the advertising world through fast, punchy content across social. Great to follow as a fun way to stay in the loop on what's happening in the industry. Explore and follow them here.

📡 On Our Radar

Want your brand to stand out? Consider breaking a world record. [LINK]

How Coca-Cola embraces a challenger mindset to market Mr. Pibb. [LINK]

Why brands risk losing ‘brilliant leaders’ by failing to value parents. [LINK]

‘Dumb is hard to replicate’: How Garage Beer wins with content, community. [LINK]

Why It Works: How Elf Beauty uses behavioral science to power its growth. [LINK]

🎶 TikTok

TikTok is testing a new micro-drama feed, and its top shows feature AI zombies and gorillas in bikinis. [LINK]

What brands need to know about TikTok new rules 2026. [LINK]

📸 Meta / Instagram

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube. [LINK]

Meta replaces moderation staff with AI, expands access to AI support bot. [LINK]

Meta rolls out Manus AI assistance tools for marketers. [LINK]

Meta shifting advertising labeling from 'Sponsored' To 'Ad'. [LINK]

Meta adds more measures to ensure original creators get credit. [LINK]

Like YouTube Shorts, Instagram now lets you tap to pause reels. [LINK]

Meta ends end-to-end encryption on Instagram. [LINK]

Meta is testing clickable links in Instagram captions for verified subscribers. [LINK]

🧵Threads

Threads added new community: Social Media Managers. [LINK]

🤳 YouTube

Reimagine: A new AI-powered remix tool in Youtube Shorts. [LINK]

YouTube underlines commitment to musicians amid rising use of AI. [LINK]

YouTube expands AI deepfake detection to politicians, government officials, and journalists. [LINK]

☠️ 𝕏 

X adds AI article summaries in-stream. [LINK]

X experiments with pre-share alerts for AI content. [LINK]

Teens sue Musk's xAI over Grok's pornographic images of them. [LINK]

X adds simplified AI video generation from multiple images. [LINK]

X quietly rewrites conversation ranking with new anti-spam features. [LINK]

🟦 LinkedIn

LinkedIn is becoming a top source for AI chatbots. [LINK]

5 biggest LinkedIn algorithm changes in 2026. [LINK]

LinkedIn adds new ways for brands to tap into creator partnerships. [LINK]

LinkedIn adds seventh in-app puzzle game. [LINK]

LinkedIn Rolls Out AI Feed Ranking and Moves to Stop Automated Comments. [LINK]

🍥 Pinterest

Pinterest shares tips on how to utilize its AI-powered ad options. [LINK]

Pinterest shares rising trends in new report. [LINK]

👻 Snapchat

Snapchat retires separate Bitmoji app. [LINK]

Snapchat expands AI video filters: how its 2026 update is shaping social video. [LINK]

🤖 AI Boom

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads, unless they opt out by March 20. [LINK]

Are AI tokens the new signing bonus or just a cost of doing business? [LINK]

Salesforce brings AI directly into CRM workflows for SMBs. [LINK]

Microsoft rolls back some of its Copilot AI bloat on Windows. [LINK]

Anthropic launches Claude Opus 4.6 with adaptive reasoning and 1M token context. [LINK]

Gamma adds AI image-generation tools in bid to take on Canva and Adobe. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Need hands-on social media help? Creative Commerce is created by Posture Media, a Brooklyn-based social-first creative studio that helps companies build winning social strategies. Let’s chat if you’re looking for creative support.

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