Hi CCs,

My job is to be on social which in this political climate as a queer person can make me feel like this about 95% of the time:

… but I recently purchased this Smart Productivity Timer to try to fight my doom scroll demons with dedicated time blocking towards being on social only for research purposes and not until my eyes bleed. It just got delivered so I’ll let you know how it goes.

Do you have helpful mental health-meets-productivity tips that have changed your life? Reply to this email and let me know!

Ok, let’s get into it.

But first, a note from Beyond Meat whom you should be following on Threads:

NVIDIA CEO Jensen Huang's vision for the future

On Cleo Abrams’ show, Huge if True, she interviews Jensen about AI, DeepSeek, NVIDIA and more to give us the big picture (and to start from the beginning).

Is internet-induced brain rot a myth?

DAZED: Over the last few years, there has been a growing consensus that the internet is rotting our brains, but scientists now argue that there’s not enough evidence to back up that claim.

“In 2023, Przybylski and his colleagues analysed data from almost 12,000 children in the US, aged between nine and 12, and found no link between screen time and brain connectivity or well-being. ‘If you publish a study like we do, where we cross our Ts, dot our Is, state our hypotheses before we see the data, and share the data and code, those types of studies don’t show the negative effects people expect.’”

Your brand is a Pinterest board

Marketer Gosha Dolgun on how the greatest creators build the vision that they can rely on every single day. “This is my take on brand consistency, density and of course, the general review of brand aesthetics. Every large brand has a feel to their own aesthetic, so maybe it is time to develop yours for your personal or company brand.”

In 2024, fandom conquered the world

From MAGA to Moo Deng, fans had more power in 2024 than ever before.

“When catching up on world events coincides with catching up on what Chappell Roan wore onstage last night, it makes sense that both forms of community engagement would live on equal footing.” — Angela Watercutter, WIRED's senior editor for culture

🤳 Content Inspo

Try a stitch video that leans into humor. [LINK]
A LED sign factory named LC-lightbox is doing this very well. Their Instagram is led by a guy named Tony who has become known for doing stitch-style video content where the intro is taken from another video. These are working well right now and, as Tony demonstrates, can easily become a series.

Experiment with a skit centered on your professional tasks as a fresh take on behind-the-scenes content. [LINK]
Real estate broker Ryan Serhant has started a new series called ‘Today’s Fires’ where his assistant comes into his office and they go through a series of issues Ryan needs to address. This is a fun way to give people a glimpse into your life and also poke fun at various aspects of your job.

Show off your creative process and services. [LINK]
Instead of just filming a video outlining the steps of your process, help us visualize it as a potential client. Seventh House Marketing does a great job with the format “If I had a XYZ client, these are some of the content ideas I’d include in the audit.” Not only are we inspired and feel like she gave us a lot of value, but it helps understand what you’d get out of an audit if you hired them and I’m sure this post earned some inbound leads. This style can be adapted for both B2B and D2C brands in different ways.

The flat lay “what’s in my bag” style video [LINK]
The trend is to the tune of audio from Bella Hadid’s Vogue interview, but you can expand on this if desired to make it relevant. Show what’s in your bag and tag the brands you own/love/have partnerships with and make sure to include at least one of your own products if relevant.

💬 Tip of the day:

📡 On Our Radar

Goodby Silverstein designs new typeface for Cheetos (and the story behind it is very creative). [WATCH]

Social Media firm Dash Social spent seven figures building its own creator marketing platform. [LINK]

Announcing Jotform on Canva where you can add custom forms to your Canva designs and sites to simplify workflows and enhance efficiency. [LINK]

Elon Musk has lost more money than any other top billionaire so far in 2025. [LINK]

Awesomeness TV developing series adaptation of Sabrina Brier audiobook ‘That Friend’. [LINK]

Yahoo's big bet: It lost out to Google and Meta years ago. Now it's capitalizing on the backlash against them. [LINK]

Substack launches Creator Accelerator Fund for doing deals to guarantee that Creators who switched from other subscription platforms like Patreon and Circle don’t lose any revenue. [LINK]

Alex Cooper’s Unwell Network to launch music channel, new shows with SiriusXM. [LINK]

Spotify’s first-ever Creator Milestone Award celebrates the growth and success of podcasts worldwide. [LINK]

Reelo stands out among the apps building a ‘TikTok for Bluesky’. [LINK]

🎶 TikTok

TikTok may be back, but creators are beginning to reevaluate the platform's role in their content strategies. [LINK]

Why do TikTok users think a glitch in the app is politically motivated? [LINK]

Meta is looking to poach TikTok creators with its own campaign aimed at highlighting how TikTok has helped many artists gain mainstream recognition. [LINK]

TikTok has launched its 2025 marketing calendar, which is designed to help marketing teams ensure that they maximize their seasonal opportunities. [LINK]

📸 Meta / Instagram

Meta is dismantling DEI programs but tells investors it still wants ‘Cognitive Diversity’. Cuts to diversity programs and other policy changes have frustrated some of Meta’s workers. One former employee calls it a “slow, painful death.” [LINK]

Instagram adds new Reel insights. [LINK]

Head of Instagram Mosseri explains ranking in a series of videos. [LINK]

Instagram is offering TikTok creators up to $50,000 per month for exclusive content. [LINK]

Meta will use Super Bowl to tout Smart Glasses with Chris Hemsworth, Chris Pratt. [LINK]

Zuckerberg wants to make Facebook great again. [LINK]

Instagram outlines the new grid dimensions and safety zones. [LINK]

Meta blows past Q4 expectations with record revenue and profit as Zuckerberg touts massive AI investment. [LINK]

Meta's pivot to the right sparks boycotts and calls for a user exodus. Some users are fleeing Meta platforms to alternatives like Bluesky. [LINK]

🧵 Threads

Ads are officially coming to Threads amid volatility at TikTok and X. [LINK]

Threads adds another 20M monthly users since December, reaching 320M. [LINK]

Threads adds a ‘media’ tab and the ability to tag people in photos. [LINK]

Threads rolls out a post scheduler, ‘markup’ feature, and more. [LINK]

☠️ 𝕏

More than 50 subreddits ban X links to protest Elon Musk. [LINK]

🦋 Bluesky

Bluesky is rolling out a video feed. [LINK]

🟦 Linkedin

LinkedIn expands test of news banner above the main feed. [LINK]

LinkedIn reports ‘record’ engagement once again in latest performance update. [LINK]

🍥 Pinterest

Your guide to the top Pinterest marketing moments for 2025. [LINK]

🤖 AI Boom

What is DeepSeek and why is it disrupting the AI sector? [LINK]

Also here’s Cleo Abrams breaking down DeepSeek and the three things you need to know. [LINK]

OpenAI CEO Sam Altman responds to DeepSeek hype and promises that ‘better models’ are coming. [LINK]

Tech giants are putting $500bn into 'Stargate' to build up AI in US. [LINK]

Operator by ChatGPT can use its own browser to perform tasks for you (only available on the Pro plan). [LINK]

Meta’s Zuckerberg predicts ‘really big year’ in AI. [LINK]

That’s it for this week. If you made it to the end, reply with a 🦇 emoji.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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