Hi CCs,

This week I debuted my first sponsored IG post with Eventbrite on the topic of Soft Clubbing. This topic always draws strong feelings. 🫠 I’d love your thoughts.

Also, if you’re thinking about starting your creator journey (you should) and want to build or improve your content creation kit, you can check out some of our equipment recs here to get started at different price points. Feel free to reply to this email with questions.

Let’s get into it!
Winter

🔥 Featured Content

$3 million watches and caviar for the cat: how Becca Bloom became the queen of RichTok

“Becca smiles at the camera and tells her followers she’s going to serve a breakfast prepared by her private chef. She holds up a lime-green porcelain Versace platter patterned with an explosion of gold leaves and flowers…”

A social media SEO playbook for marketers

Social — and AI chatbots, for that matter — as search engines is something we can’t ignore. This is a wholistic breakdown of how to approach social SEO across platforms.

The AI agency delusion

On WPP’s glossy vision and the messier reality ahead by Zoe Scaman.

“The trouble with the future is that, in the right hands, it can be made to sound frictionless…but creativity has never been a smooth-running machine.”

🤳 Content Inspo

“What we’ve been up to in [month]” [LINK]
An easier extension of the '[quarterly update], this is a nice way to connect with your community and stay top of mind. Great for a LinkedIn text post (bonus if you attach a ‘selfie’ style image for boost), but could be adapted to video or a carousel.

Informative and aesthetic carousel. [LINK]
Select a topic that your audience might find interesting and make a short but captivating IG and TT carousel. Add music and a CTA at the end.

Crafting a custom branded sticker book. [LINK]
Bring the unexpected by crafting a custom sticker book for your brand. A bit more high lift and requires a small budget, but worth it for impact.

💬 Tip of the day:

💎 Creator Spotlight

Delightful storytelling and visual whimsy make Braxton Haugen an amazing source of inspo for any creator or brand.

📡 On Our Radar

Nami Matcha’s creative welcome email strategy. [LINK]

Confusion remains on ‘less healthy food’ restrictions and influencer ads. [LINK]

This European app helping women form friendships launches in NY. [LINK]

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025. [LINK]

A head-to-toe breakdown of social media’s billion-dollar remedies. [LINK]

How a cookie brand turned a junior staffer’s social mistake into a moment. [LINK]

The anatomy of a great hook: how to grab (and keep) attention in 2025. [LINK]

🎶 TikTok

TikTok launched ‘Search Ads’. [LINK]

TikTok launches simplified affiliate program for hotel promotions. [LINK]

New guidelines add changes for LIVE creators, AI content, and more. [LINK]

TikTok adds AI avatar stickers, expanding its AI tool set. [LINK]

📸 Meta / Instagram

ICYMI: IG launched 3 new features: Reposts, Maps, and Friends Feed. [LINK]

IG dropped 4 new analytics and they might change how you post. [LINK]

Meta provides tips on how to optimize ads with its AI systems. [LINK]

15 ways to boost Instagram Story engagement. [LINK]

New study suggests that posting more often is key to IG growth. [LINK]

Meta provides more performance insights for creators. [LINK]

Instagram is developing a feature that helps users find shared interests. [LINK]

🤳 YouTube

YouTube adds CTA promote options, allows more images in community posts. [LINK]

YouTube adds custom app promotions for Shorts. [LINK]

☠️ 𝕏 

X expands Grok translation on posts in-stream. [LINK]

New insight suggests that xAI is seeing solid revenue increases. [LINK]

X makes Grok 4 free to all users to boost interest in its AI offerings. [LINK]

X makes big push on text-to-video functionality, new AI options. [LINK]

Elon on the future of X ads — including AI targeting. [LINK]

🦋 Bluesky

Bluesky rolls out massive revamp to policies and Community Guidelines. [LINK]

🟦 LinkedIn

LinkedIn enables brands to sponsor user posts for LinkedIn events. [LINK]

LinkedIn shares strategic insights for B2B marketers. [LINK]

The LinkedIn profile framework every coach needs to win more clients. [LINK]

LinkedIn expands newsletter access, teases premium SMB package. [LINK]

👻 Snapchat

Snapchat shares insights into the key drivers of audience attention. [LINK]

🤖 AI Boom

Google recently released AI courses. Here are 7 course options. [LINK]

OpenAI launched GPT-5. Here’s what you need to know. [LINK]

The development of AI companions could lead to significant harms. [LINK]

ChatGPT’s mobile app has generated $2B to date, earns $2.91 per install. [LINK]

Sam Altman, over bread rolls, explores life after GPT-5. [LINK]

Google pushes AI into flight deals as antitrust scrutiny, competition heat up. [LINK]

Elon threatening to sue Apple over Grok's App Store ranking. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media
Host: deepfeed Podcast

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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