Hi CCs,

Happy Monday! I’ve got a lot of great content inspiration and updates this week to fuel your creative flow, including my first ever solo episode of deepfeed Podcast and a smart pop-up newsletter concept by Chenell Basilio.

Let’s get into it. 🙂 

xoxo Winter

🔥 Featured Content

The complete, oh sh*t guide to social media marketing 2025

In my first solo episode for deepfeed Podcast, I break down a three category framework for how brands can build a winning social strategy in 2025. I also include two case studies as examples. Supercharge your content strategy today.

Daily newsletter experiment: 3,714 subscribers in 30 days

In her “30 Days of Growth” experiment, email growth researcher Chenell Basilio launched a daily pop-up newsletter featuring one growth tactic per day from different creators. The result? Over 3,700 subscribers in just 30 days. It’s a simple, high-value format that is a great concept for brands and creators to try if they want to grow their audience through collaborative, tactical content.

‘How to build a brand’ by Caleb Ralston

Caleb is a marketing executive with 16 years of experience building brands, leading creative teams, and scaling content strategies for some of the most recognized names in business—like Alex Hormozi, Leila Hormozi, and Gary Vaynerchuk. Watch his ultimate guide to building a brand here.

Dara Denney launches new YouTube series, Ad Spend

In her new series, performance creative consultant Dara Denney sets out to discover how the top brands actually run Meta Ads that scale. Watch her chat with Seed Health above to learn about their entire creative testing strategy.

🤳 Content Inspo

If I were to [XYZ] all over again, this is where I’d start. [LINK]
Fashion creator Lisa Ing on if she had to start all over again and rebuild her wardrobe, these are the three key areas she would focus on. This is a great format to replicate for your niche and industry, allowing you to show off your wealth of experience.

You wanna know how I [got this shot]? [LINK]
Photographer Garrett King uses a green screen to walk through a previous piece of content, going through the process. This could be applicable to almost any scenario and business, from graphic design to winning a court case. You could use article screen shots or stills if you don’t have footage.

If I were to create [an XYZ kind of business], this is how I’d do it. [LINK]
Original thought is winning on social right now, and this is a great format for showing your approach as a creative or expert. Take us through how you would conceptualize something for a client to competitively position yourself as an expert.

💬 Tip of the day:

📡 On Our Radar

Mark Cuban backs Skylight, a TikTok alternative built on Bluesky’s underlying technology. [LINK]

Inside the Discord community developing its own hair loss drugs. [LINK]

This year's Stanley cups: Labubu dolls are causing fights in stores. [LINK]

How restaurant chains are updating their marketing menus in tough economy. [LINK]

Urban Outfitters deepens Gen Z experiential strategy for back to school. [LINK]

Texas supports bill making App Stores responsible for age checks. [LINK]

🎶 TikTok

TikTok adds a dedicated AI assistant for in-app sellers. [LINK]

TikTok adds the ability to share external links in Stories. [LINK]

Inside TikTok’s Cannes Film Festival takeover, from one-on-one time with Tom Cruise to Reece Feldman’s short film premiere. [LINK]

📸 Meta / Instagram

Instagram now supports photos with a 3:4 aspect ratio. [LINK]

Instagram adds new DM options, including voice clip transcription. [LINK]

Instagram keeps polishing its Edits App to woo video creators. [LINK]

🤳 YouTube

YouTube will soon let viewers use Google Lens to search what they see while watching Shorts. [LINK]

☠️ 𝕏 

X hits pause on its encrypted DMs feature. [LINK]

X looks to expand its video push with Originals. [LINK]

🦋 Bluesky

Bluesky will begin verifying ‘notable’ users. [LINK]

After X, is Bluesky gunning for TikTok next? An interview with CEO Jay Graber. [LINK]

🟦 Linkedin

LinkedIn courts creators — and advertisers — with new performance metrics. [LINK]

LinkedIn adds more post analytics to help guide content strategy. [LINK]

LinkedIn removes custom CTA links from user profiles. [LINK]

LinkedIn now has a searchable database of all promoted jobs. [LINK]

LinkedIn provides more ad engagement insight in revenue attribution report. [LINK]

🍥 Pinterest

Pinterest just signed its first sports deal ever with the New York Liberty. [LINK]

👻 Snapchat

Snapchat provides insight into how Snaps drive purchase behavior. [LINK]

Fashion forward: emerging trends in apparel purchases. [LINK]

🤖 AI Boom

Anthropic introduces the next generation of Claude models: Claude Opus 4 and Claude Sonnet 4. [LINK]

New study shows Open Source AI is catalyst for economic growth. [LINK]

Amazon inks deal with New York Times to license newspaper’s content for AI platforms. [LINK]

Anthropic CEO frets about 20% unemployment from AI, but economists are doubtful. [LINK]

Google introduces Flow, a new AI filmmaking tool. [LINK]

OpenAI is buying iPhone designer Jony Ive’s AI devices startup for $6.4 billion. [LINK]

OpenAI may soon let you ‘sign in with ChatGPT’ for other apps. [LINK]

Odyssey’s new AI model streams 3D interactive worlds. [LINK]

DeepSeek: everything you need to know about the AI chatbot app. [LINK]

The One Big Beautiful Bill Act would ban states from regulating AI. [LINK]

Winter Mendelson
Co-Founder and Creative Director
Posture Media

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, a social media agency based in Brooklyn.

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