Hi CCs,

Last night I attended an event in NYC hosted by Instagram coach Brock Johnson, who I have interviewed previously on deepfeed Podcast. The event heavily focused on optimizing your Instagram bio and was super helpful.

It’s worth taking a look at your current bio or your brand’s bio to make sure you’re getting the most out of your profile.

You can learn more here.

Ok let’s get into it!

xx
Winter

🔥 Featured Content

MrBeast crashed our Mark Zuckerberg interview

The latest episode of Colin and Samir features an interview with Facebook founder and Meta CEO Mark Zuckerberg as well as Jimmy Donaldson (MrBeast) to talk about the future of the internet and video creation.

Colin and Samir have earned a powerful reputation by interviewing top creators and social media CEOs, but this interview in particular has sparked some strong feelings in the comments on YouTube with many remarking that C&S were way too easy on Zuck and that this was a missed opportunity and in poor taste for their channel. I do however appreciate MrBeast’s feedback on what he would improve if he was CEO.

What do you think? 🤔

“You’re following the wrong New York City influencers” — We asked 18 creators what they thought of the viral video that sparked “boring influencer” debate. (The Cut)

Earlier this month, a TikTok video went viral for calling New York influencers “boring as fuck.” While the video’s creator, @martinifeeny, wanted to share her opinion with her limited number of followers, it ended up on what seemed like everyone’s “For You” page. It did not go over well, infuriating NYC influencers who assumed the video was about them. However, the creator never revealed the people she was talking about.

P.S. as a follow-up, influencer agency Fohr posted the “Unofficial NYC Influence Map: a non-exhaustive guide to the creators keeping the city's content fresh” on LinkedIn which you can check out here.

Tumblr: Gen Z’s safe space.

Sick of Musk and Zuckerberg, Gen Zers are flocking to Tumblr.

"Our menu has been full. There's been no more space to add something else," says Andrew Roth, the 26-year-old founder and CEO of the Gen Z-focused research and consulting firm DCDX. In a poll of more than 600 Zoomers that DCDX conducted in 2024, two-thirds of respondents said they wanted their social media presence to become more private. Tumblr might be just what many young people are looking for. "Now the time feels more ripe for that to happen for Tumblr, even if Tumblr is doing the same thing or staying in the same spot."

🤳 Content Inspo

What I thrifted vs. how I styled it. [LINK]
This TikTok creator has a smart series centered around thrifted home decor and how she styles it. This transformation framework applies to any niche, whether you're a chef, woodworker, artist, or designer.

We did this thing, and here is how it went. [LINK]
I love this format because it’s a great hook and way to show off your unique process. This could be how you approach one of your services, your walk-through of new product development, hosting an event, etc.

The TikTok carousel mood board. [LINK]
I love this format and it’s an opportunity to show things that inspire you as an entrepreneur or creative. You can think outside the box with app pairings, food combinations, design elements, etc.

💬 Tip of the day:

📡 On Our Radar

Pepsi acquires Poppi for 1.95 billion. [LINK]

Beyond Bluesky: these are the apps building social experiences on the AT Protocol. [LINK]

James Patterson and MrBeast are co-writing a thriller novel. [LINK]

“Brands are ditching influencers for their customers” by Pretty Little Marketer. [LINK]

New Unilever CEO goes all in on social media & executive presence. [LINK]

Paris Hilton launches new skincare brand: Parívie. [LINK]

How Bratz is (literally) inserting itself into the cultural conversation through dolled-up re-creations and social-first content. [LINK]

What’s it like being a girl in America? From New York to New Mexico, i-D talked with eight teenage girls living in America today. [LINK]

Dating apps are dialing up in-person events as Gen Z struggle to build connections. [LINK]

🎶 TikTok

With a U.S. ban looming, TikTok portrays itself as a force for good. [LINK]

Trump says TikTok US sell-off deal will be finalized this week. [LINK]

TikTok influencer pricing: what to buy, costs, & how to negotiate. [LINK]

📸 Meta / Instagram

Instagram finally lets you play Reels at 2x speed. [LINK]

Instagram is adding ‘Re-Posts’ to amplify content. [LINK]

Meta rolls out AI-powered creator tools to help brands boost sales. [LINK]

Facebook returns to its roots: showing posts from friends and family. [LINK]

🧵 Threads

The latest Threads features for a more personalized experience that you control. [LINK]

🤳 YouTube

YouTube outlines monetization options for creators. [LINK]

YouTube is changing the way it measures Shorts views. [LINK]

☠️ 𝕏 

xAI acquires X in a deal that secures the app’s immediate future. [LINK]

X now enables you to edit elements of images with Grok. [LINK]

X has published new research into how European Gen Z users are using the app, and the opportunities for brands to reach this influential consumer group via X ads. [LINK]

X adds react with video options to boost video engagement. [LINK]

🦋 Bluesky

ICYMI: Bluesky's CEO on the future of social media | SXSW LIVE [LINK]

Hillary Clinton joins Bluesky amid growing exodus from X. [LINK]

🟦 Linkedin

The best time to post in 2025, based on 30K brands and creators. [LINK]

🍥 Pinterest

Pinterest invites Coachella fans to remix their style with top festival trends for 2025. [LINK]

Pinterest shares data on the power of positivity for social media ad response. [LINK]

Pinterest outlines its new feed module display. [LINK]

👻 Snapchat

Snapchat adds new styling options for Bitmoji avatars. [LINK]

🤖 AI Boom

The hottest AI models, what they do, and how to use them. [LINK]

H&M is working directly with their models and agencies to create digital replicas of 30 different models this year that it will be able to use in AI-generated images for purposes such as social media posts and marketing campaigns. [LINK]

OpenAI’s new image-generation tool is so popular it’s “melting” the company’s GPUs, forcing temporary limits, according to CEO Sam Altman. [LINK]

OpenAI reportedly raising $40 billion. [LINK]

ICYMI: OpenAI introduces GPT 4o Image Generation. [LINK]

Google is surprisingly rolling out Gemini 2.5 Pro (exp) to free users. [LINK]

OpenAI’s viral Studio Ghibli moment highlights AI copyright concerns. [LINK]

Claude got a light refresh that streamlines your interface with a cleaner design and now suggests conversation starters as soon as you open it. [LINK]

Thank you and have a great week!

Winter Mendelson
Co-Founder and Creative Director
Posture Media

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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