Hi CCs,

Happy Sunday! Let’s get into it.

xx
Winter

No new memes? TikTokers declare March 2025 the start of the ‘Great Meme Depression’

“When I’m really old and have grandkids, I’m gonna tell my grandkids about the TikTok Great Depression of March 2025,” @goofangel announced in a video that’s been viewed over 913,800 times.

The REAL secrets behind the worlds most viral podcast

For my fellow video podcasters: growing on YouTube is a long-game and it’s not easy, but the payoff makes it worth it. In this video, content strategist Brendan Kane breaks down the science behind the tactics implemented in the successful podcast The Diary of a CEO by Steven Bartlett. From the thumbnail to social clips, Brandan uncovers very useful tips you can implement in your strategy today.

Your guide to building a social media portfolio by Rachel Karten

For anyone considering a unique way to showcase their work — Rachel Karten, author of the newsletter Link in Bio, interviews Social Media Marketing Manager at BAGGU Alex Hao on his approach and process to building a brand new portfolio.

Hint: his site is very cool and noteworthy. Applicable to any industry as well.

👋 Work with my social media agency, Posture Media

At Posture Media, we specialize in social media strategy and content creation for brands looking to build engaged fans on social.

Our approach includes going through deep Strategy and Visual Identity phases first, setting the foundation for your brand to stand out in crowded categories and earn brand recognition. Then we enter into a monthly plan broken into 90 day sprints to implement our strategy and bring your new brand identity to life.

Our monthly services include:

• Monthly social strategy

• On-going creative & trends research

• Hook development and scriptwriting

• Monthly shoot (with a DP, 4K cinema camera, and LED lighting package)

• Video editing

• Creator/influencer partnerships management

• Community engagement

• Monthly reporting

• A monthly Zoom call with yours truly 🤙

We have packages for both creator-led startups and businesses ready to scale with complete management.

Simply reply to this email to learn more or reach out to me at [email protected]. If you’re interested and ready to make the next move you can schedule an intro call here.

🤳 Content Inspo

Brand vs. [Food] juxtaposition. [LINK]
Fashion influencer Dasha Mityagina jumped on the beauty-meets-food trend by pairing outfits with different foods that represent similar vibes. I think this could still hold up today, but you can really use this structure to compare anything that could evoke familiarity and emotion.

Hyper local small business collaboration. [LINK]
In this strategic Instagram collab post, these small business owners got together to do a ‘7 friends, 7 businesses’ video with quick shoutouts of each others businesses between the same ‘stomp’ transition style. This is a fun and easy way to collaborate with other businesses and build awareness.

This is what it’s like to [manage plastic surgeons]. [LINK]
Great example of how to create humorous content through radical self awareness. Someone opening the door repeatedly and saying things that are very unique to a role or business is a fun way to invite your audience behind-the-scenes with a rare look at what it’s actually like in a particular niche. This is useful because it’s applicable to all industries.

💬 Tip of the day:

📡 On Our Radar

The ultimate guide to UGC ads in 2025 by Dara Denney. [LINK]

Why advertising industry professionals are considering becoming creators. [LINK]

Ben & Jerry's alleges its CEO was fired over its political activism. Here's the scoop. [LINK]

Under the influence: Beast Games and the YouTube-ification of television. [LINK]

The United Kingdom has implemented the Online Safety Act, requiring social media companies to swiftly remove illegal content, including material related to fraud, terrorism, and child sexual abuse. [LINK]

How your brand can use a clipping strategy to go viral. [LINK]

🎶 TikTok

Vance hopeful ‘high-level’ TikTok deal will be completed by early April. [LINK]

Oracle advances as TikTok’s likely partner in US. [LINK]

TikTok now lets you add multiple songs to videos. [LINK]

📸 Meta / Instagram

Meta to test 'Community Notes' in US next week using X algorithm. It will let users write and rate notes to flag false or misleading content on Instagram, Facebook and Threads, shifting fact-checking from third-party teams to a crowd-sourced model. [LINK]

Instagram is now experimenting with AI-generated comments on posts, so you don’t even have to come up with an opinion, or an original thought of your own, in order to respond to an update. [LINK]

Mark Zuckerberg says that Meta’s Llama models have hit 1B downloads. [LINK]

Instagram has changed the ‘double-tap to like’ animation to something a little more fun. [LINK]

🧵 Threads

Threads adds topic tags on profiles, reply controls and video updates. [LINK]

Threads is working on an option to replicate your X follows. [LINK]

🤳 YouTube

YouTube tests handy new Shorts editing display. [LINK]

YouTube is introducing influencer marketers to the new-and-improved BrandConnect. [LINK]

Dedicated ‘Podcast’ tab available more widely on YouTube for Android TV. [LINK]

YouTube gives brands and creators new linking tools. [LINK]

YouTube is set to launch its shopping features in the UK this year. [LINK]

☠️ 𝕏

Elon Musk shared, then removed a post absolving dictators for genocide. [LINK]

Elon Musk received court summons in SEC suit over failure to properly disclose Twitter stake. [LINK]

🦋 Bluesky

Bluesky made it easier for publishers to track link clicks from the platform. [LINK]

Are You a 'Twitter Quitter?' Over 32 million people are using Bluesky. [LINK]

Bluesky users debate plans around user data and AI training. [LINK]

🟦 Linkedin

LinkedIn now lets Premium subscribers send a follow-up InMail using your monthly credits. [LINK]

LinkedIn adds Calendly integration for profile CTA buttons. [LINK]

🍥 Pinterest

Pinterest begins labeling Generative AI Content. [LINK]

👻 Snapchat

Snap introduces AI Video Lenses powered by its in-house generative model. [LINK]

Snapchat shares insights into how to connect with film and TV fans in the app. [LINK]

🤖 AI Boom

Inside Google’s two-year frenzy to catch up with OpenAI. [LINK]

The fake fashion campaigns that show AI's future in marketing. [LINK]

Meta AI is finally coming to the EU, but with limitations. [LINK]

X users treating Grok like a fact-checker spark concerns over misinformation. [LINK]

That’s it for this week. If you made it to the end, reply to this email and tell me about yourself — what you do and what inspires you. Would love to connect.

Winter Mendelson
Co-Founder, Posture Media
Instagram / LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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