Hi CCs,

The Founder of OnlyFans is coming for the creator economy, TikTok is driving full-funnel growth with AI, and Instagram is finally (slowly) rolling out a new feature power users have been asking for. Let’s get into this week’s most interesting updates plus content inspo to fuel your shot list.

★ Winter

🔥 Featured Content

OnlyFans turbocharged sex work. Now its Founder is targeting the whole influencer economy.

OnlyFans founder Tim Stokely tells WIRED his new platform, Subs, will help creators earn more money, using long-form video, video calls, and a suite of AI features.

2025 social media trends report: mid-year reality check

In this mid-year trends report, Sked Social explores what's really shaping social right now, where brands are nailing it (and missing the mark), and tangible actions to take for the next 6 months.

The TikTok strategy that’s printing MILLIONS right now

Mark Mastrandrea of Open Residency podcast interviews Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.

Everything that dropped at TikTok World '25

At TikTok’s 5th annual TikTok World product summit, they introducing new business solutions that capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.

🤳 Content Inspo

Interactive floating objects. [LINK]
Tamara Arevalo’s GRWM uses floating products she grabs in real time — creating an interactive, high-engagement effect. A bit of editing lift, but tons of potential for beauty, fashion, food, or even tools.

The split screen story carousel. [LINK]
This format blends video clips with swipeable storytelling, perfect for promoting long-form content beyond the usual short reel. We’re planning to test it for deepfeed, too.

3 TikTok trends to try in June. [LINK]
This video breaks down three ideas to try depending on your niche, including “wonder what’s inside,” cross-body effect, and product rotatation — solid concepts for brands across industries to explore.

💬 Tip of the day:

📡 On Our Radar

What is aura farming [LINK] and 2025's most viral internet slang, explained. [LINK]

If it looks like it’s made using AI, but isn’t — that’s the sweet-spot brands are aiming for with their campaigns and marketing right now. [LINK]

Many creators (+ brands) are moving their newsletter to Substack. Should you? [LINK]

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return [LINK] and teased the launch with a smart letter from the social manager POV. [LINK]

How Dove’s first creator-led campaign paves way forward for Unilever as they make moves to a social-first advertising strategy. [LINK]

Marketing to Gen Alpha: how brands can win over the next generation. [LINK]

Corporate pride goes quiet in 2025: Why brands are backing away from the rainbow. [LINK]

🎶 TikTok

TikTok launches new platform to help musicians maximize their in-app presence. [LINK]

TikTok rolls out more ways to control content recommendations. [LINK]

TikTok outlines programming for Pride Month 2025. [LINK]

TikTok leans on AI, search in bid to advertisers at annual summit. [LINK]

📸 Meta / Instagram

The highly requested drag-and-drop “Edit Grid” feature is live for select users. [LINK]

Meta shares ad tips based on 1M+ ad creatives. [LINK]

Here’s what’s inside Meta’s experimental new smart glasses. [LINK]

Meta’s reportedly planning to enable fully automated ad campaigns by next year. [LINK]

Meta says Community Notes is working based on latest enforcement data. [LINK]

Instagram is testing an in-app teleprompter feature for Edits. [LINK]

Instagram announces latest updates for Edits App, including more transition effects [LINK]

Instagram creators with over 100K followers will get access to additional comment filters. [LINK]

🤳 YouTube

YouTube is bringing more ads to Premium Lite users starting June 30. [LINK]

☠️ 𝕏 

How Trump and Musk's relationship exploded in real time over X. [LINK]

X Continues to highlight misleading claims about its popularity. [LINK]

Elon Musk confirms new ‘XChat’ messaging option rolling out this week. [LINK]

The X API costs developers $42K per month. Now X wants a cut of their revenue instead. [LINK]

🦋 Bluesky

Bluesky use doubled after Trump election but is still dwarfed by X, report says. [LINK]

🟦 Linkedin

LinkedIn adds more video ad options, including ‘First Impression Ads’. [LINK]

LinkedIn publishes new guide on influencer marketing for B2B brands. [LINK]

LinkedIn launches conversions API playbook. [LINK]

🍥 Pinterest

Pinterest highlights the latest rising trends. [LINK]

👻 Snapchat

Snapchat launches standalone Lens Studio mobile app. [LINK]

Snap adds new gaming and Bitmoji creation elements to Lens Studio. [LINK]

Snapchat launches an Apple Watch app globally. [LINK]

🤖 AI Boom

Google quietly released an app that lets you download and run AI models locally. [LINK]

Google says its updated Gemini 2.5 Pro AI model is better at coding. [LINK]

ChatGPT introduces meeting recording and connectors for Google Drive, Box, and more. [LINK]

Rosebud lands $6M to scale its interactive AI journaling app. [LINK]

How AI is already innovating retail media’s next phase. [LINK]

​If AI doesn’t know your product, no one will. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media
Host: deepfeed Podcast

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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