Hi CCs,

I come with a little gift for you and/or your social video editing and design teams.

At my agency, Posture Media, we obsess over the details of content, and nothing drives me crazier than captions placed outside of ‘safety zones’ that get cut off by Instagram UI and impact legibility. So we made free Canva template overlays for Carousels and Reels (organic + paid) to keep your text and graphics perfectly in the safe zones.

Share them with your team and never stress about misplaced copy again. ⋆˙⟡ LMK what you think and if it’s helpful.

Now, let’s get into it ~
xx Winter

🔥 Featured Content

YouTube’s culture and trends report: Next Generation of Creativity

Teens aren’t just scrolling anymore, they’re creating, remixing, and pushing a bold “Creative Maximalism” aesthetic that’s rewriting the language of culture.

“How I make the GREATEST property tours to ACTUALLY sell homes”

Real estate broker and TV personality, Ryan Serhant, breaks down the art of filming YouTube videos that sell multi-million dollar properties. I think this is applicable across different industries and super interesting to see his process.

How to be a "Social-First" brand

“Over the past few weeks, I’ve noticed a certain illness spreading through the marketing world. The symptoms? Brands claiming they want to be ‘social-first’ while leaving their social team out of every major conversation. You can’t build a social-first brand if the people running social are the last to know.”

🤳 Content Inspo

Short clip with pinned comment [LINK]
A sibling of the “read the caption” posts, with IG now allowing pinned comments, you can pair a short clip with your thoughts in a way that leverages the new feature.

Link a Reel in a series. [LINK]
Instagram now allows you to link a Reel to a post as a way to organize your related content, which will be a great way to promote a signature series and increase views.

“Here’s how I would [decorate…]” [LINK]
Walk us through how you would approach something that is relevant for your niche/industry. Examples: how I would meal prep for under $X/week, organize my desk for max productivity, plan a trip to Mexico city, etc.

💬 Tip of the day:

💎 Creative Spotlight

The NBA quietly launched NBA Research & Development Department, a parody-style account doing absurd fan-style experiments that’s already hit 3.5M views, proving how impactful high-effort, low-stakes content can be. Check out Rachel Karten’s interview with the team behind the account here.

Learn more + follow: @nbaresdev

📡 On Our Radar

5 brands (you might not know) who are winning on social. [LINK]

Screen time app, Opal, launched a dedicated creator-led TikTok account which is pretty unique. Does this signal a new trend for brands? [LINK]

Pope Leo XIV declares teen gamer, Carlo Acutis, known as “god’s influencer” the first millennial saint. [LINK]

Still spending, still nervous: the paradox of Q4 advertising. [LINK]

5 ways to research key trends for social media ad campaigns. [LINK]

‘Peak brand saturation’: Why the comments section is a cultural hub. [LINK]

Most marketers think we’ll rely on AI for most creative content by 2030. [LINK]

Marketing and advertising internships are on the decline. [LINK]

🎶 TikTok

TikTok outlines order fulfillment options for shop. [LINK]

📸 Meta / Instagram

Instagram will now enable you to pin your own comments. [LINK]

Mosseri announced posting multiple Stories won’t hurt reach. [LINK]

Meta announces new Reels and Threads ad options. [LINK]

Meta adds new features to Community Notes fact checks, including alerts for corrected posts. [LINK]

Meta faces more questions over teen safety in AI and VR. [LINK]

Meta deepens AI focus for latest suite of brand advertiser solutions. [LINK]

🧵Threads

Threads rolls out auto-added counts on posts. [LINK]

🤳 YouTube

YouTube’s multi-language audio feature for dubbing rolls out to all creators. [LINK]

☠️ 𝕏 

X shares insights into key factors that dictate post reach. [LINK]

X launches holiday marketing hub to steer brands’ efforts. [LINK]

🦋 Bluesky

Bluesky adds private bookmarks. [LINK]

🟦 LinkedIn

LinkedIn adds post send and save insights. [LINK]

Unlock the power of LinkedIn’s video ads to build your brand. [LINK]

CapCut adds new features including LinkedIn integration. [LINK]

🍥 Pinterest

Pinterest highlights rising summer search trends. [LINK]

👻 Snapchat

Snapchat launches online safety education program. [LINK]

Snapchat’s CEO outlines the difficult path forward for the app. [LINK]

Snapchat’s new Lens lets you create AI images using text prompts. [LINK]

🤖 AI Boom

Anthropic agrees to pay $1.5 billion to settle lawsuit with book authors. [LINK]

Did you know that you can customize ChatGPT’s personality? [LINK]

FTC Launches Investigation into potential harms of AI chatbots. [LINK]

Everything you need to know about Apple’s AI model and services. [LINK]

Oboe just launched – it’s an AI-powered platform that helps you learn anything. [LINK]

Ex-Google X trio wants their AI to be your second brain and they just raised $6M to make it happen. [LINK]

OpenAI and Oracle reportedly ink historic cloud computing deal. [LINK]

OpenAI realignment to give nonprofit over $100 billion stake. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media
Host: deepfeed Podcast

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Need hands-on social media help? Creative Commerce is created by Posture Media, a Brooklyn-based social-first creative studio that helps companies build winning social strategies. Let’s chat if you’re looking for creative support.

Were you forwarded this email? Feel free to sign up here.

Interested in advertising in Creative Commerce? Learn more and get in touch here.