Hi CCs,

I hope you had a wonderful Halloween! 🎃

I’m back with another roundup of what’s new, weird, and worth knowing in the world of social. ⋆｡°✩

Let’s get into it,
xx Winter

🔥 Featured Content

Good strategists need to know what Clipping is

Social strategist Dakota Rae Lowe breaks down the art of video ‘clipping’ and why it should be considered as a tool in your social strategy.

How Olamide Olowe became the youngest black woman to raise $10 million

In this podcast episode, Grace Beverly chats with Olamide to uncover how she built beauty brand Topicals from scratch, what it was like raising millions as a young Black founder, her bold move to acquire cult haircare brand Bread, and her best advice for anyone dreaming of following in her footsteps.

Justin Bieber is a Twitch streamer now?

ICYMI: Just has recently become a content creator and unveiled his new Twitch stream, but not everyone is loving his approach. I think it’s a smart move 🙂 

🤳 Content Inspo

This is how I [did a thing] in [timeframe] [LINK]
Everyone loves a good BTS. In this example, Photographer Luke Stage walks us through his process behind an editorial. Apply this format to your personal brand or company to showcase a recent project or accomplishment in an engaging way. (p.s. I did something similar here).

Let’s go on a trip carousel format [LINK]
Carousels provide a lot of room for creativity and are often underleveraged. Start with a strong concept and cover and then each slide can show a different angle (what’s in my bag, tour, BTS clips, etc).

[Monthly] dump carousel. [LINK]
All of that stuff sitting in your camera roll has value. Consider packaging it as a ‘monthly dump’ and add text over images for context to showcase what you’ve been up to (high value, lower lift).

💬 Tip of the day:

💎 Creator Spotlight

Gawx Art is a YouTuber with an incredible ability and taste for storytelling, editing, and design (endless inspiration here). I particularly love his video “The Strange Freedom Of Knowing Nothing” where he learns something new in two weeks as a creative challenge (which was, by the way, sponsored by Lenovo and Intel and is a great example of a brand integration that engages a creator’s community).

➠ Learn more and subscribe to his channel: @GawxArt

📡 On Our Radar

Inclusive marketing ‘in paralysis’: how brands can reject the standstill. [LINK]

The new search battleground: why AI is rewriting the rules of brand visibility. [LINK]

Inside the campaign to reposition pork for Gen Z, millennial consumers. [LINK]

Why manual processes are choking your influencer marketing channel. [LINK]

🎶 TikTok

TikTok shares cybersecurity tips. [LINK]

New AI-powered tools to make it easier to create and share on TikTok. [LINK]

📸 Meta / Instagram

Instagram starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week. [LINK]

Meta’s Creative Similarity Score just changed the rules for advertisers. [LINK]

Facebook streamlines page creation with clearer business and creator option. [LINK]

Meta adds AI-powered updates to its lead gen ads. [LINK]

Instagram launches 30-day watch history for Reels. [LINK]

Meta adds more users in Q3, projects more AI investment. [LINK]

Meta shares tips on marketing mix modeling approaches. [LINK]

🧵Threads

Threads now lets you approve and filter your replies. [LINK]

More ad variations come to Threads via updated marketing API. [LINK]

Threads adds ‘ghost posts’ that disappear after 24 hours. [LINK]

🤳 YouTube

5 new features to help creators shine on TV screens. [LINK]

YouTube Ask Studio: new AI assistant for creators. [LINK]

YouTube adds new CTV Display updates, including AI upscaling. [LINK]

YouTube’s new strict gambling and violent content rules may impact esports. [LINK]

YouTube provides opt out for livestream leaderboards. [LINK]

☠️ 𝕏 

X Adds another anime-inspired AI chatbot. [LINK]

X is retiring Twitter.com. Update your account now or risk lockout. [LINK]

🟦 LinkedIn

LinkedIn reports significant increases in post comments and video posts. [LINK]

LinkedIn highlights thought leader ad opportunities in campaign manager. [LINK]

🍥 Pinterest

Pinterest launches AI assistant to help find matching products. [LINK]

Pinterest experiments with new AI-powered personalized boards. [LINK]

👻 Snapchat

Snapchat shares data on evolving gifting trends. [LINK]

🤖 AI Boom

Adobe released its Creators’ Toolkit Report, a study on how content creators are integrating Gen AI and mobile tools in their workflows. [LINK]

Google launches AI tool to Assist SMBs in creating brand promotions. [LINK]

Grammarly rebrands to ‘Superhuman,’ launches a new AI assistant. [LINK]

ElevenLabs CEO says AI audio models will be ‘commoditized’ over time. [LINK]

Adobe launches AI assistants for Express and Photoshop. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media
Host: deepfeed Podcast

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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