Hi CCs!

✨✨ MAJOR NEWS ✨ ✨ 🎙️ You heard it here first!

I’m very excited to write that we are launching our very own video podcast with yours truly as the host, which will be coming very soon.

The podcast is dedicated to exploring the art of brand-building on social media and will feature myself in conversation with entrepreneurs, marketers, social media managers, creators, and influencers discussing topics across social media strategy, content creation, sales, lead generation, long-term brand growth, and more.

Guest recommendations?

We have a number of episodes already in post-production (yay!) with more in the process of being produced, and I would love recommendations for who you feel would have valuable insight into using social media to drive business growth.

💌 Simply respond to this email and let me know! Thank you so much!

Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value

This is the latest of Mosseri’s various stances on social platform engagement which seem to contradict the norm, yet continue to be implemented in his own apps.

Genius Personal Branding Tips with Chris Do by Think Media

In each episode of Think Media Podcast, Sean Cannell shares the importance of video marketing. This show will teach you the video marketing trends in 2024 and what is next for digital marketing.

How to sell to the Creative Class

Implementing audience-driven growth through the four Creative Class segments.

“The Creative Class plays an important role in the modern aspirational economy, as it directs wider consumers’ attention, time, and money towards aspirational things, places and ideas. No consumer makes decisions in isolation from its context - and members of the Creative Class influence and shape this context through their own consumption.” — Ana Andjelic

Death of the Follower & the Future of Creativity on the Web with Jack Conte | SXSW 2024 Keynote

Patreon CEO Jack Conte explains how the current internet algorithms are killing the traditional "follower" for creators, threatening their creative freedom and livelihoods.

The internet started as a platform that democratized creative distribution. You could upload your work to platforms like YouTube and immediately have it accessible to millions of people. But with the rise of platform-focused algorithms (Facebook's ranking, TikTok's "for you" curation), creators cannot reach their following and true fans. This shift has had a devastating impact on creators' creativity and ability to support themselves doing what they love.

📡 On Our Radar

New celebrity must-have: an alcohol brand. [LINK]

The U.S. creator economy is comprised of an estimated 27 million influencers, with full-timers earning an average of $179,000 annually. [LINK]

Google’s new Gemini-powered AI feature for Gmail has leaked. [LINK]

Ad of the Day: the cereal maker Weetabix is praised for making for some standout work in an era where nostalgic advertising is on trend. [LINK]

Creative ways to get your next order. [LINK]

🎶 TikTok

TikTok is rolling out a new photo sharing app, TikTok Notes. [LINK]

TikTok shares insights into how it has helped APAC marketers drive results. [LINK]

Hoping to stall a ban, TikTok says it generated $14.7B for US small businesses last year. [LINK]

The changing business of TikTok Shop and the different ways influencers sell all those cheap goods on social media. [LINK]

📸 Meta

Facebook takes on TikTok with a new, vertical-first video player. [LINK]

Instagram shared new tips to help create more standout Stories. [LINK]

Instagram has rolled out the new ‘Notify’ sticker for Stories, to help creators boost visibility of their content. [LINK]

For the second time in just over a month, Meta’s apps, including WhatsApp, and to some extent, Messenger and Instagram, faced outages and intermittent issues. [LINK]

Meta’s announced some new updates for Messenger, including shared albums, so you can collaborate with group chat members on visual collections, the return of QR codes to connect (once again), and HD photos in-stream. [LINK]

WhatsApp gets improved emoji reactions for photos and videos. [LINK]

🧵 Threads

Meta’s trying out a new way to boost Threads with a new program that sees some Threads creators getting paid for their posts. [LINK]

Meta’s testing a bonus program for Threads creators to stimulate growth. [LINK]

@Potus just joined the fediverse via Instagram Threads. [LINK]

☠️ 𝕏 (Twitter)

X automatically changed 'Twitter' to 'X' in users' posts, breaking legit URLs. [LINK]

Elon Musk’s X is back to giving out free blue checks. It’s no surprise they were a tough sell. [LINK]

X warns that you might lose followers as it does another bot sweep. [LINK]

X Is developing an updated explore page, featuring grok (ai chatbot) summaries of events. [LINK]

📹 YouTube

YouTube has released the first stage of its new AI chapters, which looks to help users skip to the next most relevant section of a video, while it’s also adding some new elements for live-streamers, including HDR streaming. [LINK]

Discord obliterated a YouTube view count record. It may have been an accident.
Here's how it may have happened. [LINK]

Instagram makes more money from ads than YouTube does, and it has for years. [LINK]

📘 Linkedin

Free Report: The Ultimate LinkedIn™ Guide for Business Growth. [LINK]

LinkedIn has launched its own version of connected TV (CTV) ads, while also adding a new way to promote live events. [LINK]

New study looks at most effective LinkedIn post types in 2024. [LINK]

Microsoft Pushes LinkedIn Further Into the Connected Economy. [LINK]

🤖 Reddit

Following its IPO, Reddit has faced skepticism from U.S. brokerages regarding its profitability and the risk of becoming a ‘meme stock’. [LINK]

How Reddit has attracted a tight-knit golf community of nearly 1 million members. [LINK]

U.S. brokerages start Reddit coverage with doubts over turning a profit. [LINK]

🍥 Pinterest

Pinterest for business: Everything you need to know: if you’re not using Pinterest to market your products or services, you’re missing out – and so are your potential customers. [LINK]

From gothic glamour to vintage vibes — Pinterest reveals this year's top wedding trends. [LINK]

🤖 AI Boom

With Spotify’s new AI feature, “AI Playlist,” just describe the type of music you’re looking for, and the AI will spit out a customized playlist. [LINK]

Meta confirmed that it plans an initial release of Llama 3 — the next generation of its large language model used to power generative AI assistants — within the next month. [LINK]

Google DeepMind's CEO reportedly thinks it'll be tough to catch up with OpenAI's Sora. [LINK]

Redcom, a Chrome extension, generates personalized Reddit comments to drive traffic to your site. [LINK]

Thank you for making it until the end! Please consider referring your friends to Creative Commerce by sharing this link.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

🔮 Nonbinary & QTPOC-owned
🔥 DEI 365 days a year

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