Hi CCs. Let’s get into it!

The lie of “deinfluencing”

Influencers will never influence us to buy less stuff. It’s antithetical to the job.

“What started as a rare glimpse into what professional salespeople truly feel and believe, however, immediately became a rather ingenious sales pitch once the hashtag caught on: Instead of influencing people to buy stuff, influencers who tagged their posts “deinfluencing” were simply posting negative reviews of products they didn’t think were worth the money, and — more often than not — telling you what to buy instead (one was captioned “showing you products that can potentially help with overconsumerism!”)”

— Rebecca Jennings, Vox

The ultimate guide to creating a personal brand in 2024 ft. Chalene Johnson

Chalene is an 8-figure entrepreneur and has been a digital marketer for over 15 years.

In this entertaining and insightful conversation, Omar Eltakrori talks with Chalene on how to build a business around your lifestyle. She has a lot of great advice and is definitely an inspiration for anyone looking to build a personal brand. Grab a cup of coffee and enjoy! ☕

‘Social Media Trends 2024’ report by Hootsuite

The chase for ROI continues in 2024—but brands that lean into AI, entertainment, and their top-performing platforms close in on winning social media strategies.

Top takeaways:

1. AI forces brands to redefine authenticity. It’s not about who (or what) creates your content anymore; it’s about the brand experience your content creates for the customer.

2. Strategic brands commit to key social platforms and say goodbye to platforms that don’t move the needle —using ROI to figure out their next moves.

Crafting the content of tomorrow

A 2024 report by Artlist

To find out what’s going on in this fast-changing field, Artlist talked to a range of experts with a diverse media focus and carried out a survey of over 7,000 content creators. This report contains the results: actionable insights to help you create best-in-class content in 2024.

🔮 Tips & Trends

How to find trending audio on Instagram (+ 13 of the best from 2023). [LINK]

The music industry wants to move past TikTok. Can it? [LINK]

This is why young people visit each social platform. [LINK]

Meet Katie Fang, Gen Alpha’s favorite beauty influencer. [LINK]

Behind MERIT's successful solo shadow campaign. [LINK]

Social media trends: close friends and brand enemies? [LINK]

How brands create value: macro and micro levels of value creation. [LINK]

📡 On Our Radar

In case you missed it, this video went viral on TikTok after someone’s car burnt to a crisp, with the exception of her Stanley Cup (which has been a huge part of the ‘It Girl’ aesthetic for 2023), which was in perfect condition and even still had ice in it!

Stanley responded in the best, most wholesome way possible (see below).

And if you’re interested, check out the story behind the viral success and rise of the Stanley Tumbler by Marketing Dive. It’s really interesting.

@stanleybrand

#stitch with @Danielle Stanley has your back ❤️

Google has added a new way to stay updated on related topics, with the capacity to ‘follow’ a search topic. [LINK]

🎶 TikTok

TikTok is letting creators make custom filters within the app. [LINK]

TikTok today announces Add to Music App, a new feature which will give music fans the ability to save the songs they discover on TikTok on the music streaming services of their choice, like Spotify. [LINK]

TikTok now allows users/creators to build AR Filters within the app. [LINK]

📸 Instagram / Meta

Instagram adds new editing feature for Reels, including the ability to undo/redo (finally). [LINK]

Instagram is retiring its guides posting option next month. [LINK]

Instagram’s close friends feature now applies to posts and Reels, too. [LINK]

Instagram is working on Instagram Stories that last 7 days called “My Week”. [LINK]

Meta disbanded its Responsible AI team. [LINK]

☠️ 𝕏 (Twitter)

Once again, advertisers are backing away from X. [LINK]

📹 YouTube

YouTube is also launching a new AI tool that lets Shorts creators make songs using the voices of artists like Charlie Puth, T-Pain, Demi Lovato, Troye Sivan, and more. It’s called Dream Track, and it works with Google’s DeepMind AI tech to let Shorts users enter text prompts like “Sing a song about my dog Thor” and pick from a range of artists to voice an AI-generated song based on the prompt. [LINK]

YouTube is rolling out guardrails that will require creators to disclose when they’ve used AI-generated content in their videos. [LINK]

YouTube co-founder Chad Hurley is reportedly starting a company that uses AI to generate short-form video scripts and content. [LINK]

🔗 Linkedin

LinkedIn shares new insights into engagement with collaborative articles. [LINK]

👻 Snapchat

Snapchat publishes new data showing app facilitates more positive user experiences. [LINK]

🤖 AI Boom

Meta launches AI-based video editing tools with Emu Video. [LINK]

Microsoft hires former OpenAI CEO Sam Altman. [LINK]

Microsoft unveils new deepfake avatar generator and other major AI updates at Ignite event. [LINK]

AirBnb acquires AI startup for close to $200 million to build the ‘ultimate travel agent.’ [LINK]

Meet Mika: The world’s first robot CEO and she has a message for Elon Musk, Mark Zuckerberg. [LINK]

🤳 Brand of the Week

Liquid Death’s marketing is literally always on point. I’m jealous. Below is another one of their new stunts that caught my attention as a new snowboarder myself. I love how they are not afraid to take risks and they continually innovate and develop unique partnerships to move their brand forward.

🎨 Creative Corner

One of my favorite creators on YouTube right now is Hayden Hillier-Smith who, in partnership with Jordan Orme, runs The Editing Podcast, a channel all about the art of editing video content.

They create videos from all different perspectives — from deep dive explorations of specific videos, to interviews with other editors. They really give unique insights that will get you think about storytelling in a different way.

Below is one of my favorite episodes where they interview the editors from the show, The Bear. So fun to watch!

Learn more and subscribe here: @TheEditingPodcast

And that’s it! Have a great rest of your week.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

🔮 Nonbinary & QTPOC-owned
🔥 DEI 365 days a year

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