Hi CCs. Happy Monday. Let’s manifest a good week? Off we go. ㋡

Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

An interview with the Founder of Leaves of Leisure.

In this interview with Buffer, Founder Allison Ullo discusses her experience with bootstrapping her startup, her most important business investments, most successful marketing strategies, and what she’s learned along the way.

Snapchat introduces Lens Studio 5.0 Beta for Advanced AR Development

Lens Studio is a free development and design tool that enables you to create custom AR experiences for Snapchat and the global Snapchat community. The Lenses you build in Lens Studio can also be shared to your own application or website via Camera Kit.

Snapchat has rebuilt Lens Studio from the ground up, focusing on innovation that “empowers your creative process, faster performance, and exciting new Generative AI features.” They encourage early adopters to test and provide feedback on the Beta to help us enhance your experience.

Developers can now try Lens Studio 5.0 Beta, which offers several new benefits, including:

• Load projects 18X faster

• Leverage OpenAI’s ChatGPT to create Lenses

• Open multiple projects at the same time

Snapchat recently hosted Lens Fest to to celebrate the innovation and creativity of the community. You can view the winners here to get some inspiration for how this could integrate with your own brand.

Made for TikTok: Talking Creative

TikTok launched a new video series that features inspirational conversations with creative industry leaders who are making an impact on TikTok for brands.

From TikTok:

“Creative is the most valuable variable in any advertising content. We've created Made For TikTok: Talking Creative to inspire creative professionals in the art of crafting content and campaigns that resonate with the TikTok community. Through inspirational conversations with industry leaders from creative agencies, in-house brand teams, and creator agencies, you'll learn how to ideate, pitch, and produce TikTok-first content that not only drives commercial success but also leaves a lasting cultural impact.”

OpenAI announces ability to create Custom GPTs that “combine instructions, extra knowledge, and any combination of skills.”

The GPT platform is a no-code way to make custom AI agents for all sorts of tasks, and it’s available exclusively for ChatGPT Plus subscribers.

“Since launching ChatGPT, people have been asking for ways to customize ChatGPT to fit specific ways that they use it,” OpenAI said in a statement shared with The Verge. “We launched Custom Instructions in July that let you set some preferences, but requests for more control kept coming. Many power users maintain a list of carefully crafted prompts and instruction sets, manually copying them into ChatGPT. GPTs now do all of that for you.”

🔮 Tips & Trends

What is social proof and why does it matter? [LINK]

The strike is over! SAG-AFTRA & studios reach tentative deal on new three-year contract. [LINK]

Meta Morphosis: how ad-free social media could impact retail. [LINK]

9 genius ideas to steal for your Black Friday + Cyber Monday marketing campaigns (with real-life examples). [LINK]

📡 On Our Radar

Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. [WATCH]

Unilever is continuing its #CleanTok campaign with a literal “soap opera”. [LINK]

🎶 TikTok

TikTok has announced a new partnership with attribution platform Rockerbox, in order to provide more advanced insight into TikTok campaign performance, via additional analytics from Rockerbox’s insights. [LINK]

TikTok shares tips to help marketers maximize their ‘Q5’ sales initiatives as we approach the holidays. [LINK]

TikTok is shutting down its Creator Fund in favor of its newer Creativity Program. [LINK]

📸 Instagram / Meta

Instagram tests new elements to feed into more enclosed group sharing. [LINK]

You can now easily share your favorite comments to Stories, highlighting your most important interactions with your wider audience. [LINK]

Instagram is rolling out the ability to preview what your post will look like in your grid. [LINK]

Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting. [LINK]

Instagram is rolling out a Reels A/B testing tool that allows creators to test different captions and thumbnails on their mobile device to see which one performs best. While creating a Reel on mobile, you can test up to four different captions or thumbnails. [LINK]

Instagram adds song lyrics display in Reels clips. [LINK]

☠️ 𝕏 (Twitter)

X gets timestamp Video links, like Youtube. [LINK]

X is adding new features to DMs. [LINK]

X adds new live stream chat display for gaming streamers. [LINK]

🧵 Threads

You can now edit a Thread for up to five minutes after posting it, and you can share your thoughts using a Voice Thread. [LINK]

Threads is providing sky-high engagement compared to X for many news publishers. [LINK]

📹 YouTube

YouTube pages are getting a TikTok-like For You feed. [LINK]

🔗 Linkedin

LinkedIn is getting rid of carousel posts, profile videos, and its in-image linking option shortly, which, evidently, will also result in the removal of previously posted carousels, and the de-activation of in-image links. [LINK]

👻 Snapchat

Snapchat crosses 400M users, sees revenue growth in Q3. [LINK]

🤖 AI Boom

All the new models and developer products announced at OpenAI’s DevDay. [LINK]

The GPT Store is rolling out later this month. You can create GPTs and share them publicly. Later this month, OpenAI is launching the GPT Store, featuring creations by verified builders. [LINK]

Youtube is testing new experimental generative AI features. [LINK]

3 exclusive AI features rumored for iPhone 16. [LINK]

Ex-Apple employees launch the Humane Ai Pin, a wearable AI device that projects onto your hand. [LINK]

How Chinese influencers use AI digital clones of themselves to pump out content. [LINK]

Google is rolling out generative AI features in its Performance Max ad product as a beta to all U.S. customers. The latest features allow agencies and brands to quickly create and test assets. [LINK]

⚒️ Tool Highlight

Notion is like my second brain. I use it to run my life, both personally and for my agency, Posture Media.

It is a workspace that has built-in customization opportunities so you can design system(s) that work just for you.

Some things I use Notion for include:

• Project management

• Task management

• Client portal

• Brain dumps and notes

• Journaling

• Articles and creative briefs (you can publish Notion pages to the web and share as links that don’t require any log-ins)

I’ve tried other tools like Asana and Trello, but they honestly don’t come anywhere near the capabilities of Notion.

Learn more and get started here.

🤳 Creator of the Week

LA-based Oren John self identifies as “the internet’s creative director.” I think that he brings a unique POV on all things design, fashion, and direct-to-consumer marketing.

Oren recently built and was the President of public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big box retail across the world.

Follow him and learn more here.

🎨 Creative Corner

In case you missed it last month, here is a fun campaign that is worth a study.

Lupin, a French TV drama featuring the escapades of Assane Diop (played by Omar Sy) as a mastermind thief, ran an incredibly smart Netflix marketing campaign ahead of the release of ‘Lupin, Part 3’’.

In this campaign, major brands such as Rolex, Cartier, and Chanel appeared to have been ‘robbed’ by Lupin.

In a creative marketing feat, Netflix (with agency Jellyfish France) turned heads by playfully appropriating iconic luxury brand adverts.

Ingenious tweaks in these ads — like tan marks hinting at stolen jewelry or vacant cases — hinted at the thief’s handiwork.

And there you have it. Congrats if you made it to the end. 🦇 Have a fabulous week ahead.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

🔮 Nonbinary & QTPOC-owned
🔥 DEI 365 days a year

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