Hi CCs! I’m back and ready to hit the ground running with the newsletter in 2025. I admit the video podcast overtook a lot of time and resources (hello editing!) but we’re finding our stride.

Let’s get into it! 😊

P.S. I am exploring the idea of bringing on a co-author for the newsletter to assist with research, level up the quality, and expand our reach. Are you a social media nerd or know someone who might be interested? Please forward this or feel free to reach out directly at [email protected]. Let’s chat! 🤙

deepfeed Podcast hits 1,000+ subscribers on YouTube

In case you’re new here: we launched a video podcast called deepfeed in May which is dedicated to exploring the art of brand-building on social media. As the host, I interview outstanding entrepreneurs, marketers, and creators. We recently published our 13th episode of the podcast and have two more to come before calling it a wrap of Season 01. Getting 1,000 subs on my birthday (December 4th) was an amazing way to end the year. And we recently went live on YouTube in a new offshoot series called deepfeed after dark to reflect on the journey so far and what has gone into the pod. Check it out here.

Recent episodes and highlights include:

The Business of Art with Shantell Martin [watch]

The perfection myth: why ‘good enough’ wins on Instagram | Brock Johnson [watch]

Oren John’s rise as a content creator: how to crush it on social media [watch]

Master content creation with Nicky Saunders | AI, branding, & monetization [watch]

Chat, is this peak? GIPHY unveils trend forecast for 2025

Explore the search trends that will dominate in the year ahead.

GIPHY’s first-ever Trend Forecast dives into 2024’s search data to uncover what’s next for 2025. From “ijbol” and group chat slang to early 2000s nostalgia, Gen Z’s main character energy is steering the cultural zeitgeist. Check out their top five predictions and explore the trends shaping tomorrow, straight from billions of GIPHY searches.

Not going to lie, I just had to google what ‘ijbol’ means. 😅 

I spent $30,000 to learn the 7 laws of LinkedIn

Lara Acosta is a LinkedIn expert with over 200,000 followers on the platform. She often shares value-packed tips, and this video has great advice for anyone looking to grow on LinkedIn this year.

How to create the PERFECT ad (production process & examples)

Savannah Sanchez is a UGC-ad expert and in this live recording video in collaboration with Motion, she covers her entire process and how to build a winning ad creative framework for your brand. Really great for startup founders who are bootstrapping as well as marketers who want to level up their skillset.

🤳 Content Inspo

Mino Lee’s series to hitting 100k month in revenue. [LINK]
Storytelling will continue to win in 2025 and likely outperform talking head style videos. Consider starting a series focused on a goal that keeps your audience engaged and rooting for your success. Don’t be afraid to get vulnerable and share wins and losses like Mino Lee here who is amazing at storytelling vlog videos. Definitely poke around his feed for more inspiration.

Kaulana Funakoshi’s intro VISUAL hooks. [LINK]
Kaulana is a special kind of creative who puts a lot of time into his videos, but we can take inspiration from his unique visual hooks. We now only have probably half a second to keep someone engaged. Verbal hooks may not be enough, so consider how you can make your content (especially vlog style) interesting right from the jump. Does not need to be a copy of Kaulana — could be what you’re wearing, your background, are you holding something interesting, etc.

Nana DelRey’s carousels. [LINK]
Nana is also very good at storytelling and has built a series called 3 Lessons I’ve Learned This Year as a 26 Year Old Entrepreneur which is great, but I also like her carousels and think brands and creators alike can take inspiration. Find your unique style and use carousels to break up the video feed to give your unique POV on your life/an interesting topic or give value-packed educational tips. I think we’re going to see this format grow even more in 2025.

Robert Croak’s walk-and-talk style TikToks. [LINK]
This entrepreneur shares financial advice while walking through city streets. This gives authentic, approachable videos that feel like you’ve caught him mid-commute, generously sharing insights from his busy day. Try this over sitting as an experiment.

📡 On Our Radar

Shopify is buying Meta and Google ads for brands to acquire customers. [LINK]

The 29 best memes and biggest viral moments of 2024 by Rolling Stone. [LINK]

Introducing Gen Beta, the children born starting in 2025. [LINK]

Adobe’s Creative Trends 2025 report. [LINK]

The 25 best brand campaigns of 2024, explained (with Hubspot). [LINK]

🎶 TikTok

Can Trump stop the TikTok ban? Here’s what he can—and can’t—do if Supreme Court upholds law. [LINK]

TikTok has been working to boost users’ time spent and develop shopping habits ahead of its possible ban from US app stores on January 19th. [LINK]

A top TikTok advertising exec is leaving. Read the memo announcing his departure. [LINK]

TikTok shares tips for Valentine’s Day campaigns. [LINK]

📸 Meta

Meta deletes AI character profiles after backlash, racism accusations. [LINK]

Meta appoints new public policy team to align with Trump Administration. [LINK]

From Zuckerberg: Meta is replacing fact checkers with Community Notes, “simplifying our policies and focusing on reducing mistakes.” [LINK]

NY Times Live: The social networking giant will stop using third-party fact-checkers on Facebook, Threads and Instagram and instead rely on users to add notes to posts. It is likely to please President-elect Trump and his allies. [LINK]

Meta is reportedly planning to add display screens to its Smart Glasses. [LINK]

Our year in review: Meta’s 2024 highlights. [LINK]

🧵 Threads

Threads experiments with custom display names, cover images for profiles. [LINK]

☠️ 𝕏 (prev. Twitter)

X wants to ensure its users get content that’s more fun and informative. The social platform is changing its algorithm to promote more “entertaining/informative” content, as Elon Musk tweeted, rather than the heavily political content the platform is known for. [LINK]

X tests dedicated video tab in lower function bar. [LINK]

X is working on a News Tab, it will use Ai (Grok) and it looks like the news will be based on X trends. [LINK]

🦋 Bluesky

Bluesky adds new trending topics feature and exceeds 25M users. [LINK]

Bluesky is getting link metrics in the near future. [LINK]

📹 YouTube

Smash that replay button: A 2024 recap of YouTube on TV. [LINK]

Break down language barriers with auto dubbing on YouTube. [LINK]

📘 Linkedin

LinkedIn tests new, larger video display in-stream. [LINK]

LinkedIn adds new elements to campaign manager to improve ad performance. [LINK]

LinkedIn launches first AI agent, Hiring Assistant, to help recruiters spend more time on their most impactful work. [LINK]

🤖 AI Boom

The Inside Story of ChatGPT’s Astonishing Potential | OpenAI’s Co-Founder Greg Brockman | TED (watch below)

This was published about a year ago but I think still relevant today and worth a watch.

OpenAI’s newest, most performant model (o3), announced in December, has passed the ARC-AGI test, purportedly outperforming most humans. Now Sam Altman says the company is looking to go far beyond that. [LINK]

Google plans to add ‘AI Mode’ option to search. [LINK]

YouTube announced a partnership with leading entertainment and sports agency Creative Artists Agency (CAA). Through this collaboration, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale.” [LINK]

That’s it for this week. If you made it to the end, reply with a 🦇 emoji. Much love.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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