Hi CCs,

This week’s issue is full of useful tidbits from Rachel Karten’s Q2 trend report to content inspiration and of course platform updates to know.

Let’s get into it, and have a great week. 🤘

xx
Winter

🔥 Featured Content

This made $2.3M in 90 days on TikTok Shop

TikTok & Meta advertising expert Chase Chappell breaks down how Kind Patches is leveraging TikTok Shop for explosive growth. Great guide for beginners here to see how you can approach affiliate marketing to scale your D2C brand.

Link in Bio’s Brand Social Trend Report: Q2 2025

This report from social strategist Rachel Karten highlights emerging patterns like ‘high-effort, low-stakes’ creative, empathetic marketing, Artisanal Reality, cinematic restaurant Reels, and the shift from sponsored to spectacle content, served as early gut-driven insights ahead of the data curve.

How to Tell Great Stories (+ examples)

The Creatorverse breaks down how brands can learn from creators with in-depth scripting breakdowns and helpful examples.

🤳 Content Inspo

Trending 📈 The viral ‘What I’ve Done’ TT meme format [LINK]
Think of a scenario unique to your life/industry and craft a ‘POV’ with text on screen that ends with someone texting you. We’ve seen this meme for some weeks, so time might be running out but I don’t think it’s too late to jump on it. Here’s another example.

What I do after [closing a new client] process showcase. [LINK]
Use an aesthetic clip as the background, and overlay your process in steps with simple text and a clean visual. Really nice way to show what’s included in packages and/or what a potential customer/client gets when they sign up, etc.

[Filmmaking] isn’t about [XYZ], it’s about [XYZ]. [LINK]
Use this format to call out the value of what you do or the craft behind the services/products you make, showing the final product/result at the end.

✨ Bonus: here are 5 unique angles to try for your next video. [LINK]

💬 Tip of the day:

💎 Creator Spotlight

Cole is a creator who has a unique editing style and gives really awesome content creation and editing tips. Follow her for a flow of inspiration —> @covacut

📡 On Our Radar

Ryan Trahan has completely changed how YouTube brand partnerships should actually work. [LINK]

Is the 'Gen Z stare' just a call to look inward? [LINK]

The streaming wars come down to 2: YouTube vs. Netflix. [LINK]

SEO News: Google Search Console is now showing a new filter for "discussion forums" and you can now see data on your site's visibility in these rich results. [LINK]

There's a new kind of influencer, and they're on Substack. [LINK]

Watch creator CatGPT vibe code an app in real-time on IG. [LINK]

Why was ‘The Late Show With Stephen Colbert’ canceled? [LINK]

Twitch starts testing vertical video streams. [LINK]

Substack raises $100M from Chernin Group, Andreessen Horowitz, Skims CEO, and more. [LINK]

The brands winning and losing Gen Z in 2025. [LINK]

Urban Decay partners with OF creator Ari Kytsya. [LINK]

🎶 TikTok

TikTok adds new features to highlight songwriters. [LINK]

You can now schedule TikTok videos in advance in-app. [LINK]

TikTok’s Creator Search Insights are now available on desktop. [LINK]

📸 Meta / Instagram

Instagram as a search engine: let’s talk about it. [LINK]

Instagram expands Google access to public posts to more regions. [LINK]

Facebook adds music for text posts. [LINK]

Instagram Trial Reels are now available to more creators. [LINK]

Edits gets improved music discovery, improved Keyframe editing and more. [LINK]

🧵Threads

Threads adds image sharing in DMs. [LINK]

Threads has a new boss to oversee the platform as it closes in on X. [LINK]

🤳 YouTube

What is YouTube Shopping? A guide for creators. [LINK]

YouTube’s AI slop crackdown has creators concerned, marketers cheering. [LINK]

YouTube adds video title testing option in studio. [LINK]

☠️ 𝕏 

Report finds X remains a key news source for many. [LINK]

ICYMI: Linda Yaccarino is out as X CEO. [LINK]

X looks to add branding markers to screenshots of posts. [LINK]

🟦 Linkedin

LinkedIn shares insights into key elements driving video content engagement. [LINK]

LinkedIn updated its algorithm to put more old posts in your feed. [LINK]

🍥 Pinterest

Pinterest Men's Trend Report: how men are redefining masculinity through style, substance and self-care. [LINK]

👻 Snapchat

Inside Snapchat’s plan to court—and grow—the next generation of creators. [LINK]

🤖 AI Boom

OpenAI quietly adds Shopify as a shopping search partner. [LINK]

OpenAI’s new ChatGPT agent tries to do it all. [LINK]

A shocking number of teens now prefer AI chatbots to real-world friends. [LINK]

16 ChatGPT myths by Rubin Hassid: no, ChatGPT does not 'read' the entire internet. [LINK]

Over half of ad buyers are using generative AI for video creation. [LINK]

Winter Mendelson
Co-Founder and Creative Director: Posture Media
Host: deepfeed Podcast

🦇 Let’s connect on Instagram and LinkedIn

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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