Hi CCs! You’ll noticed I have added a new section called “Content Inspo” where I will include content inspiration and ideas, especially from accounts that are doing really well. This is the first phase and I will continue to develop the format of this section. Let me know how you feel about this, and how I can improve this section, by replying to this email directly.

Ok, lots to cover this week. Here we go. 😊

ICYMI: The fast approaching death of Hot Ones

In this recent video from Colin and Samir, they discuss why Buzzfeed might be struggling to sell the hit show Hot Ones for $70m. It’s a very interesting conversation about intellectual property and creator-led shows.

The internet is forever. When should brands capitalize on trending pop culture references?

Brands are receiving a mixed reception to jumping on the 'Hawk Tuah' Girl trend.

Engaging with trending pop culture can be a great way for brands to connect with audiences, but it's important to do so thoughtfully. Consider brand safety, timing, and audience relevance to ensure alignment with your brand's values and long-term goals. A strategic approach to trends can boost visibility and create meaningful connections, while avoiding the pitfalls of appearing inauthentic or off-brand.

Why the internet isn’t fun anymore

“The social-media Web as we knew it, a place where we consumed the posts of our fellow-humans and posted in return, appears to be over.” — The New Yorker

The New Yorker delves into why the internet feels less fun these days, focusing on the impact of social media algorithms and monetization. The article critiques how platforms like X prioritize sensational content, leaving users yearning for the more spontaneous and genuine experiences of the past. It's a thought-provoking read for anyone curious about the changes in our digital landscape.

🤳 Content Inspo

This is a new section featuring content to be inspired by with suggested content styles to explore for both creators and brands.

Blanked Studios product introduction Reel. [LINK]
Very creative, but a bit higher production value. Great for product launch. @blankedstudios

Day in the life of a Marketing Manager. [LINK]
“Natural” ASMR style using actual everyday noises. No voiceover or background music which makes it lower lift. @lnparkx

Narrative image carousel with text. [LINK]
Tell a story with text on images. Came from TikTok but now popular on IG as well. @jtbarnett

Mixed visual storytelling campaign launch video. [LINK]
The new brand Karo has shown itself to be a content leader. This video in particular shows how to get creative when launching new products, to build a fantasy and tell a unique story. @karocrafts

📡 On Our Radar

The White House announced its first ever creator conference. [LINK]

How the Democratic party can quickly define the Kamala Harris brand. [LINK]

How to develop a signature series for your IG Stories. [LINK]

How do you make good social content if you have a straight-forward or “boring” product? [LINK]

Rumors say Mark Zuckerberg wants to tap into the NY skate market with Supreme smart glasses. [LINK]

3 ways to leverage new IG algorithm updates in your content to increase your reach. [LINK]

The Link in Bio guide to getting a job in Social. [LINK]

Has social media made sightseeing deeply uncool? [LINK]

Before Bum Bum Cream, 80 Years of Teen Beauty Trends: a timeline of glitter and gloss, from the 1940s (Tangee!) to today (Fenty!). [LINK]

🎶 TikTok

TikTok publishes a Marketing Guide for SMBs. [LINK]

Finally! TikTok adds custom thumbnail option for clips. [LINK]

Kamala Harris has just joined TikTok and already hit 1.6 million followers. [LINK]

Frustrated exes go viral on TikTok in revealing new revenge trend: ‘My way of making him pay’. [LINK]

YouTube shorts is creeping up on TikTok as a go-to app for music fans. [LINK]

What’s the deal with ‘Hawk Tuah’ girl? [LINK]

The ‘PhD influencers’ logging lab life on TikTok and Instagram. [LINK]

📸 Meta

A guide to Instagram Live. [LINK]

You can add up to 20 tracks to a single reel and visually align audio with elements like text, stickers, and clips while you’re editing in the app. [LINK]

You can now add Notes to posts and reels to connect with friends over content you're both seeing. [LINK]

Instagram Chief says post share rates are now a key driver of reach. [LINK]

Instagram shares tips for reels creators. [LINK]

Meta lowers age limits for VR social experiences. [LINK]

Meta shares tips on how to avoid paying apple fees on ads. [LINK]

🧵 Threads

By the numbers: the state of Threads one year later. [LINK]

LGBT and marginalized voices are not welcome on Threads. [LINK]

One year in, Threads hasn’t overtaken X. Meta still thinks it can. [LINK]

☠️ 𝕏 (Twitter)

X launches ‘Trend Genius’ ads to help brands tap into trending discussion. [LINK]

X will now allow users to request a community note on posts. [LINK]

X moves to the next stage of testing for comment downvotes. [LINK]

X previews haptic design updates, including post and video controls. [LINK]

Elon Musk’s Twitter/X wow looking to sublease entire market street headquarters. [LINK]

Twitter star arrested for X-rated content. [LINK]

📹 YouTube

YouTube’s Creator Liaison Rene Ritchie is now sharing a range of YouTube insights and pointers via Shorts, providing quick snapshots of knowledge on various elements. [LINK]

Opinion: Why Netflix and YouTube are miles ahead in streaming. [LINK]

YouTube boss issues message to MrBeast after he reached 300 million subscribers on YouTube. [LINK]

YouTube will use AI to snip copyrighted music and not silence your whole video. [LINK]

📘 Linkedin

How LinkedIn became the most cringe-inducing social media platform. [LINK]

LinkedIn is officially rolling out its own AI-campaign tool. [LINK]

Is it great to connect? The many lies of LinkedIn. [LINK]

🤖 Reddit

Reddit launches lead generation ads. [LINK]

Who benefits in the deal between Reddit and OpenAI? [LINK]

Reddit asks the question: 'what everyday item has a hidden feature that not everyone knows about?' [LINK]

🍥 Pinterest

Pin It: Primal Kitchen® and Pinterest unveil colorful kitchen pop-up showcasing the latest food trends IRL. [LINK]

Pinterest debuts Canvas AI at VB Transform, reshaping visual discovery. [LINK]

Pinterest (NYSE:PINS) stock price down 2.5%. [LINK]

🤖 AI Boom

Mark Zuckerberg just intensified the battle for AI’s future. [LINK]

OpenAI announces SearchGPT, its AI-powered search engine. [LINK]

Google is trying to steal the Ray-Ban partnership from Meta. [LINK]

Google fails to ‘Wow’ as AI bills mount. [LINK]

AI models collapse when trained on recursively generated data. [LINK]

Medal raises $13M as it builds out a contextual AI assistant for desktop. [LINK]

That’s it for this week. If you made it to the end, reply with a 🦇 emoji. Much love.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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