Hi CCs! Lots of stuff this week. Here we go.

New episodes and an update on deepfeed Podcast 🎙️

ICYMI: deepfeed is a new video podcast that the Posture Media team launched last month. It is dedicated to the exploration of brand-building on social media.

As the host, I interview entrepreneurs, marketers, and strategists about their personal experiences and expertise on how to grow businesses and brands on different platforms.

I knew launching a video pod would be a lot of work but it has definitely challenged me in unexpected and important ways (ehem…editing). I also know I have a lot of work to do to improve myself as an interviewer, but I feel that I am getting better with every interview so far, even if it’s incremental.

We have a bunch of amazing interviews in the pipeline and I can’t wait for you to see!

🚀 Featured guests so far include:

Jack Appleby, 6 Figure Creator [Watch]
Alex Fine, CEO of Dame Products [Watch]
Peyton Dix, Social Media Strategist [Watch]
Mark Pollard, Brand Strategist [Watch]

It would mean the world for you to follow is on Instagram and subscribe to our YouTube channel. Thank you for your support!

TikTok’s ‘What's Next 2024: In Action’ Report

“For this year's report, we looked at how creative bravery drives impact by piquing global curiosities, flipping traditional story arcs, and deepening trust between brands and their audiences.”

Here TikTok examines how trends grew and evolved through brand and creator success stories.

12 winning ad formats for TikTok and Meta (budget friendly)

Try out these 12 super creative ad formats tested and proven by Savannah Sanchez. Savannah is one of North America's top five most popular TikTok Creative Exchange partners and has created top-performing ads for over 100 brands on Meta and TikTok including Fabletics, Athletic Greens, Dr. Squatch, The Farmer's Dog, and tons more.

In this live training, she's sharing her top 12 ad formats that are working really well for her team on TikTok and Meta — all doable on a tighter budget.

Supreme Court protects the future of content moderation

“The NetChoice decision means curating, compiling, and moderating a feed is a First Amendment-protected activity.” — The Verge

On Monday, the Supreme Court issued its decision in Moody v. NetChoice and NetChoice v. Paxton, two consequential cases about the future of speech on the internet. The court explicitly extended First Amendment protections to how social media platforms organize, curate, and moderate their feeds, drawing a comparison between internet content moderation and “traditional publishers and editors.

📡 On Our Radar

VidCon wrap up: final news + creator tips by Lia Haberman. [LINK]

Period-care brands face unique restrictions online. Nadya Okamoto wants to change that. [LINK]

What does The Future of Web Design look like? [LINK]

‘Actually, Piercing Parlors Are Pretty Chic Now’: a new wave of luxe spots are showcasing a new approach to marketing, which seeks to attract millennials and Gen Z-ers looking for an alternative to the tattoo-parlor-or-Claire’s dilemma. [LINK]

Information Nutrition: how to create a high-performance information diet, by Concept Bureau. [LINK]

How Cetaphil is tapping “Dadfluencers” to market skincare to men. [LINK]

What can Chanel and the NBA teach us about the secret to brand longevity? [LINK]

🎶 TikTok

TikTok shares updated trend insights for marketers. [LINK]

TikTok shares insights into upcoming shopping trends. [LINK]

TikTok to challenge Amazon Prime Day with its own sales event in July. [LINK]

TikTok’s Instagram rival, Whee, has no traction. [LINK]

📸 Meta

Instagram experiments with chat widgets to prompt more engagement. [LINK]

Instagram reels is rivaling TikTok globally and chipping away at key usage metrics, new data shows. [LINK]

Meta’s rolling out broadcast channels to pages with over 10K followers. [LINK]

Meta expands access to horizon worlds VR social experience [LINK]

What is the Fediverse? [LINK]

🧵 Threads

The Threads API launched so you can now use your favorite third-party applications to publish posts, reply to others, see insights and more. [LINK]

Threads expands fediverse sharing to 100 regions. [LINK]

Threads tests disappearing updates, media tab on profiles. [LINK]

Meta says its ‘error’ only appeared to limit political content on Instagram and Threads. [LINK]

☠️ 𝕏 (Twitter)

X to provide insight into when your audience is active. [LINK]

Metallica’s X/Twitter account apparently hacked by crypto scammers. [LINK]

Scott Galloway: Elon Musk’s twitter ‘literally the worst performing business in history’. [LINK]

📹 YouTube

Caspar Lee says young people are unlikely to make lots of money on YouTube and should do it for fun. [LINK]

YouTube is trying to make AI music deals with major record labels. [LINK]

📘 Linkedin

7 best LinkedIn tools to improve your content and presence in 2024 by Buffer. [LINK]

LinkedIn’s cofounder slams Trump social network Truth Social’s ‘absurd’ $6 billion valuation. [LINK]

Why LinkedIn brought B2B marketing influencers to Cannes. [LINK]

🤖 Reddit

Reddit shares tips for holiday marketing campaigns. [LINK]

Reddit’s upcoming changes attempt to safeguard the platform against AI crawlers. [LINK]

Reddit: Your new online reputation challenge. [LINK]

Filmmakers legal battle over Reddit users’ IP addresses heads to appeal. [LINK]

🍥 Pinterest

Pinterest marketing tips from the pros. [LINK]

Pinterest adds options for sharing pin boards to other apps. [LINK]

Inspired by Gen Z, Pinterest users can now turn boards into videos for sharing on Instagram and TikTok. [LINK]

🤖 AI Boom

[Seen above] Toys R Us creates first brand film to use Sora, OpenAI’s text-to-video tool. [LINK]

Gen Z is flooding into teaching, but soon students won’t trust them due to AI, ‘Queen of the Net’ Mary Meeker predicts. [LINK]

Google brings its Gemini AI to Gmail to help you write and summarize emails. [LINK]

PepsiCo experiments with Smart Cans, AI tech to improve personalization. [LINK]

Thank you for making it this far! See you soon.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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