Hi CCs! Happy Thursday, and Happy Pride Month! Lots of awesome content and updates this week. Here we go. 🦇

Case Study: Midday Squares organic content strategy

In this in-depth breakdown by Marketing Examined, you will learn how Midday Squares has built a devoted fan base by creating authentic, relatable, and emotionally engaging content.

Get inspired by how Midday Squares leverages storytelling to turn everyday activities into compelling narratives.

Spotify's biggest campaign since 'Wrapped' is deeply personal and relatable

“The brand takes a similar data-driven approach in its most significant marketing effort this year” — AdWeek

Spotify has launched its largest global marketing campaign since 2023’s Wrapped, emphasizing the intensely personal relationship users have with the platform. Titled “My Spotify,” the campaign is personalized, using insights from the platform's data to feature real fans and highlight their unique listening habits. The ads aim to be relatable, underscoring how the Spotify experience can feel as intimate as a human relationship, with lines like, “My Spotify knows me better than my therapist,” and “My Spotify is my own planet.”

An honest conversation with the CEO of Instagram

An awesome conversation with Adam Mosseri on the Colin and Samir show. They cover a lot of ground here from new updates, what’s actually going on with the algorithm, where IG stands with its competition, how creators can succeed on the platform, and more.

23 eye-opening truths nobody wants to admit

A meaningful episode featuring Alex Hormozi and podcaster Chris Williamson on strategies to overcome self-doubt, why your revenge fantasy is a petty life goal, how to overcome regrets, how to hack motivation, the keys to avoiding a victim mindset, the only productivity tip that matters, where unbreakable resilience comes from and much more.

📡 On Our Radar

BEIS teamed up with creator Robyn Delmonte aka GirlBossTown for their new "Airport Dads" campaign and THIS is a creative way to leverage creators native to their platform. [LINK]

The biggest announcement in ConvertKit history: re-branding in public. [LINK]

BeReal is being acquired by mobile apps and games company Voodoo for €500M. [LINK]

Before Liquid Death, there was Cano. Can the original canned water catch up? [LINK]

Kai Cenat hosts record-breaking stream with Kevin Hart. [LINK]

Michael B Jordan is the face of Propel’s community fitness initiative. [LINK]

🎶 TikTok

TikTok creators experiment with Substack. [LINK]

TikTok adds image search for similar products in TikTok Shop. [LINK]

TikTok shares new marketing fundamentals. [LINK]

TikTok appoints new legal counsel to oppose US sell-off bill. [LINK]

TikTok is testing Snapchat-like streaks. [LINK]

TikTok Shop is now the ninth-largest beauty ecommerce retailer in the U.S. [LINK]

📸 Meta

Instagram’s Andrew Ricois shares what can limit the reach of your content on Instagram — and some helpful tips on how you can avoid it. [LINK]

Why you probably shouldn't post just one photo on Instagram. [LINK]

Instagram tests text overlays and image formatting within carousel posts. [LINK]

Instagram adds new features for broadcast channels. [LINK]

Meta adds AI-powered features to WhatsApp Business app. [LINK]

Instagram confirms test of ‘unskippable’ ads. [LINK]

Instagram tests new ads overlaid on user Stories. [LINK]

🧵 Threads

After launching a customizable dashboard interface last week, Instagram head Adam Mosseri announced Monday that the app is now rolling out the ability for users to signal which types of posts they wanted to see more or less of. [LINK]

Threads rolls out side-swiping post interest UI to all users. [LINK]

☠️ 𝕏 (Twitter)

X begins hiding likes from profiles. [LINK]

Elon Musk’s X: a complete timeline of what Twitter has become. [LINK]

PR professionals abandon X for LinkedIn. [LINK]

📹 YouTube

YouTube announces activations for Pride Month. [LINK]

YouTube adds more AI assistance tools for creators. [LINK]

YouTube expands community posts to all users. [LINK]

YouTube launches live test of ‘Dream Screen’ AI background generator. [LINK]

📘 Linkedin

LinkedIn updates link previews in organic posts with smaller images. [LINK]

LinkedIn removes fake employee profiles tied to PR recruitment firm. [LINK]

LinkedIn has puzzle games now, are they any good? [LINK]

LinkedIn expands video ads, AI tools to help B2B marketers. [LINK]

🤖 Reddit

Reddit announces first ads API partner in sprinklr. [LINK]

Marketers should stop being fearful of Reddit — here’s why. [LINK]

What meme trade mania's return means for Reddit. [LINK]

🍥 Pinterest

Pinterest enters new social commerce partnership. [LINK]

How a couple of former Pinterest search experts caught Biz Stone’s attention. [LINK]

Pinterest releases its summer trend report. [LINK]

🤖 AI Boom

The world’s first AI beauty pageant is here and ready to crown AI-generated contestants for their virtual beauty. [LINK]

Apple doubles down on artificial intelligence, announcing partnership with OpenAI. [LINK]

Check out the winners of Runway’s 2nd annual Film Festival, where artists used AI to help create short films and win over $60K in prizes. [LINK]

AI is now dominated by five companies,’ says former Twitter chief Jack Dorsey.[LINK]

If you made it this far, thank you! I hope you have a fantastic weekend.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

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