Hi CCs! We just dropped the second episode of our new podcast, deepfeed, featuring the amazing (and hilarious) social strategist Peyton Dix. Learn more below, and as always soak in this week’s updates and inspo. 🫶

But first, a quick question:

The tactics behind viral brands: deepfeed Episode 02 featuring Peyton Dix

In this episode of deepfeed, I chat with social media strategist, writer, and creator Peyton Dix on how create a brand voice that resonates and build strong engagement on social media.

With her extensive experience as Head of Social at PAPER, Special Projects Editor at InStyle, and Global Social Director at MAC Cosmetics, Peyton shares insights from her journey and expertise, emphasizing the importance of strategic storytelling in building a powerful online presence.

How to grow your brand on social media

Oren is super focused on better short form video for your brand, particularly on Instagram Reels, but applicable to a lot more.

Here he covers:

• how your brand needs to look at your content at a high level for it to succeed

• content funnels to build your plan off of

• direct examples of content styles to use that are built to succeed

Advanced TikTok strategies for building your brand & business in 2024!

Sean from Think Media and Keenya Kelly talk about advanced TikTok strategies.

Topics of conversation include TikTok monetization, TikTok shop, creating engaging content, and more.

Viral creator reveals how to quit your job and be a content creator as an introvert

An interview with Nicky Saunders on The Calum Johnson Show.

As a personal branding specialist best known for her skill in video editing, Saunders is the strategist behind the growth of motivational speaker Eric Thomas's online community, increasing his Facebook and Instagram accounts from 300,000 followers to 2 million in a year and a half.

📡 On Our Radar

The internet is good for you (unless you’re a young woman). [LINK]

Here’s why Marc Jacobs influencer marketing is working. [LINK]

Emma Chamberlain's Chamberlain Coffee raises $4.6 million in equity funding. [LINK]

Creators are the new Hollywood and it’s time the Emmys recognized that, wrote YouTube’s CEO Neal Mohan in a Hollywood Reporter op-ed. [LINK]

Influencers to host talk show for Amazon from Reese Witherspoon’s Hello Sunshine. [LINK]

#Blockout2024: Why people are blocking celebrities on social media. [LINK]

Why social media is the most misunderstood job in Corporate America. [LINK]

Canva launches a proper enterprise product — and they mean it this time. [LINK]

🎶 TikTok

TikTok tests 60-minute video uploads as it continues to take on YouTube. [LINK]

TikTok is testing AI-generated search results called “search highlights.” [LINK]

TikTok is testing a collaboration feature for posts. [LINK]

TikTok publishes guide for beauty brands. [LINK]

TikTok continues to oppose US sell-off bill. [LINK]

Eight TikTok creators sued the U.S. government Tuesday over the potential ban. [LINK]

Billionaire Frank McCourt assembles "people's bid" to buy TikTok. [LINK]

📸 Meta

Instagram’s Adam Mosseri started a new video series with creator guests. [LINK]

Meta is testing a Tweetdeck-like experience on Threads. [LINK]

Instagram is working on a Peek feature to encourage interaction which would enable users to share a quick, unedited, unfiltered snap of themselves or their life with friends. [LINK]

Instagram expands access to creator Marketplace. [LINK]

Instagram says posting longer reels can hurt your performance. [LINK]

Meta is shutting down its workplace enterprise platform. [LINK]

🧵 Threads

Threads finally starts its own fact-checking program. [LINK]

Threads search will finally be usable with 'recent' tab rollout. [LINK]

Behind the scenes of Threads for web. [LINK]

☠️ 𝕏 (Twitter)

RIP Twitter.com. The platform URL has fully switched over to x.com. [LINK]

X is preparing to make “likes” private on the social network, in a change that could potentially confuse users over the difference between something they’ve favorited and something they’ve bookmarked. [LINK]

X continues to oppose Australian regulators on censorship. [LINK]

X loses lawsuit against data scrapers. [LINK]

Ad discounts from X point to ongoing growth challenges. [LINK]

📹 YouTube

YouTube expands its Select Creator Takeovers, which lets brands collaborate with top creators to own 100% share of voice on their channel, making the most of creator-fan connections. [LINK]

YouTube pitches advertisers on streaming dominance, unskippable video ads. [LINK]

Need info from a doctor or nurse? YouTube Health is expanding its expertise. [LINK]

📘 Linkedin

Marketers confident in LinkedIn’s ability to deliver positive ROI. [LINK]

LinkedIn shares data on evolving marketing skills. [LINK]

Looking for love on LinkedIn? Data points to new trend. [LINK]

🤖 Reddit

Reddit adds new options to improve its ask me anything sessions. [LINK]

Reddit hires Google vet to guide ad product development post IPO. [LINK]

Reddit reintroduces its awards system. [LINK]

Reddit appoints ex-Googler as first VP of Ads product. [LINK]

🍥 Pinterest

Pinterest teams with ‘Real Simple’ for magazine’s first shoppable issue. [LINK]

Pinterest’s meteoric rise: CEO Bill Ready on AI, positivity, and the future of social media. [LINK]

CEO says Pinterest’s growth strategy centers on ‘positivity’ not ‘engagement via enragement’. [LINK]

🤖 AI Boom

At its I/O conference, Google has announced a range of advanced, new AI features primarily focused on the company’s next gen AI projects, including conversational Search, improved image and video generation, personalized chatbots, and more. [LINK]

How will generative AI in search change SEO? [LINK]

OpenAI has inked a deal with News Corp (owner of WSJ, Barron’s, MarketWatch, & more) to integrate its news content into ChatGPT. The agreement could be worth up to $250M, according to the WSJ. [LINK]

Amazon is planning to overhaul Alexa with an AI makeover later this year and charge a subscription for it. [LINK]

Humane, the overhyped Ai Pin that wanted to replace the iPhone, is reportedly seeking a buyer. [LINK]

Thank you for reading! If you made it to the end, let me know who I should interview for the podcast next. Simply reply to this email and I’ll see it personally. Would love your recommendations and introductions! 🦇

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

Were you forwarded this email? Feel free to sign up here.

Interested in advertising in Creative Commerce? Learn more and get in touch here.