Hi CCs! I’m so excited. Our new video podcast, deepfeed, has finally launched literally this morning and you’re the first to know! 🌟 🦄 ✨ 🚀 🥂 

🎙️ So, what is deepfeed?

deepfeed is a podcast all about the art of brand-building on social media. As the host, I interview established marketers, entrepreneurs, and creators about everything social media and beyond — including brand and social strategy, content creation, trends, creator partnerships, driving sales/leads, community-building and much more. Learn more below:

📹 Our first episode: Jack Appleby

Jack is the Founder and writer of Future Social — a newsletter originally launched in collaboration with Morning Brew — that features “award-winning case studies, theoretical social strategies, and follow-the-bouncing-ball content breakdowns to help build the best social.”

In this episode, we discuss Jack’s journey from working at agencies with some of the biggest’s brands in the world to becoming a content creator and building a 6 figure newsletter business and personal brand. He drops so much value that you can immediately apply to your social strategies.

Follow Jack on Linkedin here and sign up for Future Social.

👀 Where can I watch and/or listen to deepfeed?

The podcast is currently available on YouTube, Spotify, and Apple.

It would mean so much if you would please share with your friends and family who you feel might be interested and help us increase the awareness of our launch!

Thank you so much! 🖤

📡 On Our Radar

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand, a breakdown by Future Social. [LINK]

How to use ‘attraction points’ to stand out on socials by Pretty Little Marketer. [LINK]

“How to win at social media”: a video podcast episode featuring GaryVee and Chris Williamson on his podcast Modern Wisdom. [LINK]

Bryan Reisberg and his influencer pup Maxine launched a Kickstarter campaign to create a new kind of doggy water bottle which soared past its 25k goal within just 27 minutes of launch (and is now over 100k). [LINK]

On a recent episode of The Dept by Omar Eltakrori, he interviews Caleb Ralston (who works for Alex and Leila Hormozi) on how to build a strong brand. [LINK]

Impossible Foods’ Americana ads address the meat problem — with more meat. [LINK]

Snapchat showcases new AR ad tools at NewFronts 2025. [LINK]

Photo editing app VSCO launches marketplace to connect photographers with brands. [LINK]

Amazon’s Prime video ads rollout gains traction ahead of upfronts debut, an annual media-buying bonanza. [LINK]

How McDonald’s and Burger King diverge on value-driven messaging. [LINK]

🎶 TikTok

TikTok launches legal challenge against US sell-off bill. [LINK]

Search ‘Creator Search Insights’ within TikTok to research trending topics and keyword search popularity. [LINK]

TikTok shares insights into the role it plays in product discovery. [LINK]

TikTok will automatically label AI-generated content created on platforms like DALL·E 3. [LINK]

TikTok shares insights into the growth of shops. [LINK]

TikTok announces ticket sales partnership with CTS Eventim to enhance its connection with the music industry. [LINK]

TikTok tests new AI-Moji digital avatars. [LINK]

📸 Meta

Ex-IG employee shows you how to grow on IG. [LINK]

Instagram makes ranking changes to give smaller creators a better chance of breaking through. [LINK]

Mosseri announced some changes to further reward original content on Instagram. [LINK]

Meta adds more elements to its verification for business subscription package. [LNK]

Meta adds enhanced AI creation tools for Facebook and Instagram ads. [LINK]

Instagram adds four interactive sticker options. [LINK]

Meta plans to cut staff at its oversight board group. [LINK]

🧵 Threads

Meta confirms launch of a bonus program for creators on Threads. [LINK]

Meta tests Instagram to threads cross-posting. [LINK]

Farewell, dunks? Threads launches quote controls for all users. [LINK]

☠️ 𝕏 (Twitter)

X adds AI-Generated news summaries for premium subscribers. [LINK]

X launches Stories, delivering news summarized by Grok AI. [LINK]

Jack Dorsey praises Twitter as ‘freedom technology’ as he leaves Bluesky board. [LINK]

X announces improvements to iOS live video playback. [LINK]

X previews upcoming UI change which will hide all action buttons. [LINK]

Ex-Twitter employee who went viral for sleeping on floor hired by Meta. [LINK]

📹 YouTube

YouTube expands testing of Its AI-powered jump ahead option. [LINK]

YouTube launches live test of AI ideas generator for clips. [LINK]

At last, the banned episode of Bluey is on YouTube. [LINK]

YouTube is a cesspit of plagiarism. [LINK]

YouTube may display ads on paused videos. [LINK]

📘 Linkedin

LinkedIn shares tips to help marketers maximize campaign performance. [LINK]

LinkedIn shares insight into the most in-demand marketing skills. [LINK]

Workers are eyeing the exit in 2024 as LinkedIn and Microsoft study warns more people want to quit their jobs now than during the Great Resignation. [LINK]

LinkedIn is the Twitter/X rival no one is talking about. [LINK]

🤖 Reddit

Reddit seeks new users, revenue to keep the momentum going. [LINK]

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company. [LINK]

13 best Reddit stocks to buy now. [LINK]

Local musician discovered by Fortnite after posting on Reddit. [LINK]

Alexis Ohanian, Reddit co-founder, offering largest prize purse in Track & Field history. [LINK]

🍥 Pinterest

Pinterest adds new media buyer certification course. [LINK]

Where will Pinterest stock be in 1 Year? [LINK]

Here is what to know beyond why Pinterest, Inc. (PINS) is a trending stock. [LINK]

Pinterest sees solid user growth in Q1. [LINK]

Pinterest CEO says the platform uses AI to generate positivity. [LINK]

Pinterest says its AI-powered collages are now more engaging than Pins. [LINK]

These 11 destinations are so stunning, They don't seem real. [LINK]

Pinterest: Consumers will adopt social commerce if it’s easy. [LINK]

🤖 AI Boom

OpenAI explores measures to enhance content transparency. [LINK]

OpenAI launches Voice Assistant inspired by Hollywood vision of AI. [LINK]

Apple might bring AI transcription to Voice Memos and Notes. [LINK]

Meta is harnessing publicly available Facebook and Instagram photos to power its text-to-image generator model Emu. [LINK]

Inside the debate among marketers for and against virtual influencers. [LINK]

And there we have it!

Thank you again for your support and I hope to see you in the comments of deepfeed Podcast letting us know how to improve! And also…who should I interview next? Respond to this email and let me know! 🖤 🔮

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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