Hi CCs! Hope you had a great weekend. When I write you next week, I’ll be in Paris where I will live for the month of May. 😊 Traveling solo and getting out of my comfort zone are the best ways to fuel creativity and inspiration. Please do send me your recommendations for your favorite restaurants, bars, museums, etc!

Ok, here we go.

Emma Chamberlain turned YouTube stardom into a creative coffee empire

“When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shape­shifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why ‘We All Owe the Dollar Store an Apology’ to a more sophisticated travel and fashion documentarian.”

How Chicken Shop Date’s Amelia Dimoldenberg turned Teen “delusion” into hollywood domination

Chicken Shop Date is a British YouTube interview show created and hosted by Amelia Dimoldenberg. The show features celebrity interviews that are framed as dates in a local chicken shop.

“In the past few months alone, [Amelia has asked] Cher about heartbreak (“she loves a long story”), Jennifer Lawrence about her kinks (“complete movie star”), and Paul Mescal about his famous thighs (“he was so nervous”). Her chat with Louis Theroux sparked a global TikTok dance craze, while Lena Dunham emails to tell me she feels “lucky Amelia’s in my orbit.”

— Kate Lloyd, Vogue

Is social media killing the music icon?

Every generation has its musical icons – artists that shape pop culture and live on as the era’s immortal, audible representatives. But in 2024, music execs are reportedly in crisis mode over their inability to create them.

Universal Music Group pulled their catalogue from TikTok earlier this year, but the reliance of major labels on the platform may have already caused irreversible damage to pop culture.

About the ban: TikTok is pledging to go to court

TikTok CEO Shou Chew said in a recent TikTok: “Rest assured, we aren’t going anywhere. We are confident, and we will keep fighting for your rights in the courts.”

TikTok is arguing that the law is a violation of users' First Amendment right to free speech.

📡 On Our Radar

Social media platform, Later, launches new influencer marketing podcast called ‘Beyond Influence’. [LINK]

Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z. [LINK]

Do you need a Chief TikTok Officer? Short answer: yes, but probably not with that title. [LINK]

Snickers takes to the skies in air-travel focused campaign. [LINK]

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day. [LINK]

WhatsApp adds global support for passkeys on iOS. [LINK]

Block lets Square merchants convert a part of their daily sales to bitcoin. [LINK]

Former Magic Leapers launch a platform for AR experiences. [LINK]

The Apple Vision Pro is down but not out, experts say. [LINK]

Lionel Messi swaps out ‘Olé’ soccer chant for ‘Oh-Lay’s’ in new Lay’s commercial. [LINK]

🎶 TikTok

What comes next for TikTok following approval of US sell-off bill? [LINK]

TikTok’s creator economy stares into the abyss. [LINK]

Exclusive: ByteDance prefers TikTok shutdown in US if legal options fail, sources say. [LINK]

Biden campaign will stay on TikTok. [LINK]

📸 Meta

Meta announces updates for its Ray-Ban smart glasses, including AI elements. [LINK]

Why Meta’s costly AI vision looks more compelling than the metaverse. [LINK]

Meta tumbles 11% on weak revenue forecast and Zuckerberg’s comments on spending. [LINK]

🧵 Threads

Threads expected to have ads this year. [LINK]

Threads launches live test of auto post archiving. [LINK]

Data suggests threads is seeing more daily users in the US than X. [LINK]

Threads launches custom mute filters, teases controls for quote posts. [LINK]

Threads may soon let you hide your embarrassing posts. [LINK]

☠️ 𝕏 (Twitter)

X showcases connected TV app. [LINK]

X continues to display ads alongside harmful content. [LINK]

Laurence Fox ordered to pay £180,000 in damages after calling Twitter users 'paedophiles'. [LINK]

The Joke’s ultimately on me: “Diabetic of enlightenment ” on academic twitter. [LINK]

📹 YouTube

“Life as a YouTube creator was great, but 12 years in, I felt like I was trapped on a hamster wheel” by Hannah Witton. [LINK]

Watcher responds to fan backlash over subscription service by saying new content will be free on YouTube after one month: ‘We Messed Up’. [LINK]

The future of podcasting on YouTube. [LINK]

Are any YouTube beauty tutorials appropriate for preteens? [LINK]

📘 Linkedin

What LinkedIn learned leveraging large language models (LLMs) for its billion users. [LINK]

LinkedIn ranks top 10 companies to work for in the US. [LINK]

🤖 Reddit

Reddit rolls out mobile UI updates to streamline interaction. [LINK]

Reddit adds dynamic product ads to help brands reach shoppers in discovery phase. [LINK]

Reddit is making it easier to navigate conversations on its mobile apps. [LINK]

🍥 Pinterest

Pinterest shares insight into summer travel trends. [LINK]

Why Snap and Pinterest shares are moving lower Thursday. [LINK]

Quiet travel is on the rise for 2024: according to Pinterest’s one billion-plus travel-related searches over the past year, probes for “quiet life” increased by a staggering 530%. [LINK]

🤖 AI Boom

Meta, in its biggest A.I. push, places smart assistants across its apps. [LINK]

Here is everything you need to know about Meta AI on Instagram. [LINK]

With Easel, ex-Snap researchers are building the next-generation Bitmoji thanks to AI. [LINK]

Google adds generative AI image creation to demand gen campaigns. [LINK]

Amazon Music follows Spotify with an AI playlist generator of its own, Maestro. [LINK]

LinkedIn CEO says galvanizing 18,000 employees to shift objectives to AI hasn’t been easy but they’ve worked to ‘create a movement around it’. [LINK]

Women are more likely to be replaced by AI, according to LinkedIn. [LINK]

Thank you for making it to the end! See you soon.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

Were you forwarded this email? Feel free to sign up here.

Interested in advertising in Creative Commerce? Learn more and get in touch here.