Hi CCs! Let’s get into it.

IF I WAS: Eclipse Gum

“If I was the social media manager for Eclipse Gum, here's what I would have done with the Eclipse account on the day of the Solar Eclipse.”

Zaria Parvez, the Senior Global Social Media Manager at Duolingo, gives an entertaining and highly valuable breakdown of what she would do if she was managing social for Eclipse Gum during the recent Solar Eclipse and the missed opportunities for how they could (and should) have owned the moment.

Industry report: 2024 Cross-Channel Social Media Benchmarks

In Dash Hudson’s latest TikTok, Instagram and YouTube benchmark reports, updated for 2024, uncover which KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.

While metrics like follower count and growth rate remain essential, brands are turning to measures such as engagement, owned reach and posting cadence to gain a deeper understanding of how content is received.

Is posting a photo dump on Instagram cringe now?

Online validation is out.

“Is posting an Instagram photo dump lame and cringe, or is it an aberration — a departure from what is expected of us?”

TikTok is pushing brands to post photos instead of videos

In recent months, TikTok ran promos and pop-ups around its Carousel function, which allows users to publish individual posts that contain two to 35 images in a scroll format.

In a message sent to creators, TikTok promises that Carousel posts get “2.9x more comments,” “1.9x more likes” and “2.6x more shares on average” than video posts.

📡 On Our Radar

Why Adidas is betting on Hailey Van Lith and women’s college basketball. [LINK]

Dan Mace breaks down his filmmaking process on how he makes MrBeast’s videos in a comprehensive three-hour video. [LINK]

Netflix, Disney, and other Hollywood studios will work with Congress to crackdown on digital piracy. [LINK]

Snap expands perks for ‘leaned in’ agency partners with new program. [LINK]

Coca-Cola heads to Marvel universe for new spot, packaging campaign. [LINK]

Pedigree adopts AI to give ‘glow ups’ to shelter dog ads. [LINK]

Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item. [LINK]

Substack now allows podcasters to sync and distribute their episodes to Spotify. [LINK]

🎶 TikTok

TikTok’s Instagram competitor likely to be named TikTok Notes. [LINK]

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case. [LINK]

TikTok could remain available, even if sell-off bid is approved. [LINK]

TikTok shares research on the benefits of creating multilingual ads. [LINK]

TikTok has published a new guide book on how to make best use of its “Promote” quick advertising option, which enables you to amplify your content by giving it a paid boost to reach a broader audience. [LINK]

📸 Meta

Meta advertisers report system glitches are pushing up ad prices. [LINK]

Meta launches info hub to ensure developers operate within its rules. [LINK]

TikTok and Meta’s latest moves signal a more commodified internet. [LINK]

🧵 Threads

Threads tests trending topic highlights to focus on live events. [LINK]

Threads releases API documentation ahead of planned June launch. [LINK]

Content creators ask Meta to reverse politics limits on Instagram, Threads. [LINK]

10 Threads features you should try in Meta's Twitter alternative. [LINK]

☠️ 𝕏 (Twitter)

Elon Musk’s X is at war with the old Twitter — and it's creating an opportunity for scammers. [LINK]

X continues to amplify misinformation ahead of the upcoming US election. [LINK]

X enables passkey access for all iOS users globally. [LINK]

Lyrak, a new X rival, to take on X by combining the best of Twitter with fediverse integration. [LINK]

📹 YouTube

YouTube is switching to read-only comments for kids in supervised experiences. [LINK]

Youtube takes on TikTok with new shopping and affiliate features. [LINK]

YouTube adds shopping display tools and affiliate partnership opportunities. [LINK]

K-Pop group asks U.S. court for help finding YouTube user in defamation case. [LINK]

This is the most consequential technology in America. [LINK]

📘 Linkedin

LinkedIn adds shortcut to find collaborative articles you can contribute to. [LINK]

LinkedIn announces verification for recruiters to help address scam pitches. [LINK]

LinkedIn shares 7 insights for powerful online engagement. [LINK]

🤖 Reddit

Reddit stock may be more than a meme, but it’s still not a buy. [LINK]

18 of the funniest, most infuriating, and randomly brilliant Reddit posts from this week. [LINK]

Reddit asks the question: 'What actor left a big impression with limited screen time?' [LINK]

🍥 Pinterest

Megan thee stallion’s favorite app is Pinterest, obviously. [LINK]

Pinterest sees a more significant dip than broader market: Some facts to know. [LINK]

🤖 AI Boom

Nike showcases AI-designed "A.I.R" sneakers last week in Paris. [LINK]

Meta is testing an AI-powered search bar in Instagram. [LINK]

The Neuron shares a great breakdown on using Claude to mimic any writing style. Whether it's emails, blogs, memos, scripts, or press releases. [LINK]

Adobe’s ‘Ethical’ Firefly AI was trained on Midjourney images. [LINK]

Adobe previews breakthrough AI innovations to advance professional video workflows within Adobe Premiere Pro. [LINK]

Thank you for making it until the end! Please consider referring your friends to Creative Commerce by sharing this link.

Winter Mendelson
Co-Founder, Posture Media
Instagram / Linkedin / Threads / X

P.S. I will probably have typos in the event that my dad is unavailable to proofread. Sorry in advance.

​Creative Commerce is a newsletter for entrepreneurs, marketers, and social media managers. It is written, edited, and published by Posture Media, an independent branding and marketing studio based in Brooklyn.

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